influencer marketing

• MrBeast, Ninja raise $200,000 for charity with Prime Day promotion
• Meta survey: 58% of consumers purchased a product in the past six months because of a creator’s recommendation

  Meta has made a "playbook" public that helps brands and businesses navigate the world of "creator marketing" by sharing statistics.

  
• Brands are paying influencers nearly 100% more than pre-pandemic rates

  In the first six months of 2022, rates have already risen a further 45% on average.

  
• On YouTube, brands are speaking softly in order to be heard

  The YouTube Works Awards show the ways brands are working with creators like Hallease and Anna Akana. ASMR is paying off too.

  
• Emma Chamblerlain is influential on YouTube even when she’s not posting new videos
• Current helped MrBeast and Airrack build their careers. Now it’s looking to fund its next big star.
• How do you earn $10 million in yearly ad revenue? Turn influencers into podcasters.
• Banking App ‘Current’ Taps TikToker Rahul Rai, Airrack For Inaugural Holiday Campaign
• Logitech Taps Rhett & Link, DrLupo, Marques Brownlee For Global Microphone Campaign
• How To Grow Your Brand On TikTok: Deconstructing e.l.f. Cosmetics’ Success
• U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)
• Sephora Announces Third Class Of Its #SephoraSquad Beauty Influencer Program