snap

• Snapchat To Act As Matchmaker For Creators And Advertisers Via ‘Storytellers’ Initiative
• Snapchat Wants To Help Popular Music Artists Make AR Lenses

  Snapchat has seen an opportunity in the music industry, where artists have been using the social platform to connect personally with fans and create custom Lenses. At the Midem Music Conference in Cannes, Snap's vice president talked about the company's future plans for the music industry.

  
• Snapchat Launches ‘Yellow’, A $1.5 Million Accelerator Program For Mobile Content Creators

  The initiative, launching in September, will invest $150,000 in a total of 10 different content creators or media startup teams who are seeking to revolutionize the mobile storytelling space.

  
• Snap Launches Second Edition Of Spectacles With New Colors, Water-Resistance, Quicker App Transfer

  Spectacles drummed up significant buzz upon their launch in 2016 though ultimately didn’t sell nearly as well as the company had hoped.

  
• Snapchat’s Stock Tumbles As Company Confirms It’s Testing Yet Another Redesign
• Snapchat Tries Explaining Itself To The Masses In First TV Commercial
• Snapchat Lays Off Roughly 100 Staffers For The Second Time This Month
• Rihanna Rebukes Snapchat For Ad Appearing To Make Light Of Domestic Violence
• Snapchat Taps New Exec To Oversee Relationships With Influencers, Celebrities
• Kylie Jenner Said She Doesn’t Use Snapchat Anymore And Its Stock Fell 3% In A Half-Hour
• Snapchat Continues Ecommerce Experimentation — This Time With Nike Air Jordan Drop
• You Can Now Create Custom Lenses On Snapchat, Starting At $10 Apiece