advertising

• Snapchat Poaches Hulu Ad Vet Peter Naylor To Serve As VP, Americas
• We Talked To Industry Insiders About How The Coronavirus Is Impacting YouTube Ad Revenues

  The coronavirus has thrown countless industries into turmoil, and created widespread fears about the economy as a whole, with joblessness claims rising to 3.3 million in just one week, and concern from politicians that a $2 trillion stimulus package may not be enough.

  
• Instagram’s IGTV Reaching Out To “Emerging” Creators For Ad-Share Tests This Spring

  After confirming that it was internally prototyping ad-share monetization for its IGTV video hub last month, via the so-called Instagram Partner Program, Instagram is now reportedly been reaching out to creators about participating in beta tests. 

  
• Instagram Reportedly Clocked $20 Billion In Ad Revs Last Year, Toppling YouTube’s Tally

  This week, we’re gaining an unprecedented glimpse into the ad revenues that are being clocked by two of the biggest influencer platforms on earth.

  
• YouTube-Disputed Study Finds 100 Advertisers Ran Spots Against Climate Change Denial Videos
• Hulu Hires 2 Advertising Vets To Head Up New ‘Greenhouse’ Creative Studio
• Twitch Reportedly Fell Short Of Ad Revenue Projections Last Year
• YouTube Launches Largest ‘Masthead’ Ad Format On TV Screens Globally
• Condé Nast Reveals Latest IGTV Slate Amid Revamped Ad Strategy
• Insights: Twitter Bans Political Ads, Ignores Own History, Influencers, And Reality. So, Good Luck With That.
• Google Brings ‘Shopping Ads’ Format To YouTube Ahead Of Holiday Frenzy
• Twitch Teams With Analytics Provider Moat To Measure Its Unblockable ‘SureStream’ Ads