advertising

• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
• A Lot Of YouTube Creators Just Disclosed Their Declining AdSense Rates Amid The Coronavirus Pandemic. Most Are Down At Least 20%, With A Few Bright Spots.

  Last night, noted YouTube creator and industry thought leader Hank Green put out the call for fellow creators to publicly share their CPMs -- a typically-closely-held figure that refers to the dollar amount marketers pay per 1,000 clicks of an ad.

  
• YouTube Drops Free ‘Video Builder’ Ad Tool To Aid Small Businesses Amid Pandemic

  YouTube has released a new tool to help small business owners weather the economic winds precipitated by the coronavirus pandemic.

  
• Snapchat Poaches Hulu Ad Vet Peter Naylor To Serve As VP, Americas

  Snapchat has landed a major hire, tapping Hulu vet Peter Naylor to serve as its oversee ad sales in the U.S. and Americas -- a newly-created role.

  
• We Talked To Industry Insiders About How The Coronavirus Is Impacting YouTube Ad Revenues
• Instagram’s IGTV Reaching Out To “Emerging” Creators For Ad-Share Tests This Spring
• Instagram Reportedly Clocked $20 Billion In Ad Revs Last Year, Toppling YouTube’s Tally
• YouTube-Disputed Study Finds 100 Advertisers Ran Spots Against Climate Change Denial Videos
• Hulu Hires 2 Advertising Vets To Head Up New ‘Greenhouse’ Creative Studio
• Twitch Reportedly Fell Short Of Ad Revenue Projections Last Year
• YouTube Launches Largest ‘Masthead’ Ad Format On TV Screens Globally
• Condé Nast Reveals Latest IGTV Slate Amid Revamped Ad Strategy