advertising

• Insights: Twitter Bans Political Ads, Ignores Own History, Influencers, And Reality. So, Good Luck With That.
• Google Brings ‘Shopping Ads’ Format To YouTube Ahead Of Holiday Frenzy

  Ahead of the frenzied holiday shopping season, parent company Google is porting its Shopping Ads format to YouTube.

  
• Twitch Teams With Analytics Provider Moat To Measure Its Unblockable ‘SureStream’ Ads

  Twitch is teaming up with cloud-based data management platform Oracle to offer a new analytics and measurement tool to advertisers. 

  
• Digitas Content Chief Scott Donaton Hops Over To Hulu As Head Of Creative

  Hulu has tapped a longtime advertising exec to serve as its new head of creative. Scott Donaton, who most recently served as chief content and creative officer at Publicis-owned digital ad agency Digitas, will now oversee Hulu’s in-house creative teams that produce brand marketing campaigns across TV, digital, social media, and in-product assets, Variety reports. He will also be charged with developing and executing new opportunities for Hulu’s brand partners, including custom content.

  
• Podcast Platform Art19 Touts New Listener-Targeted Ad Innovations
• YouTube Launches New ‘Video Reach Campaign’ Ad Format, Brings ‘TrueView For Action’ To Home Feeds
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens
• Watchdog Group Files FTC Complaint Against Ryan ToysReview For Improper Ad Disclosures
• TikTok Reportedly Piloting New Ad Product, An Audience Network, In Asia
• Instagram Will Integrate Ads Into ‘Explore’ Tab Over Coming Months
• Insights: The Young Turks Will Intertwine Their Values With Their Ad Dollars, But Can Other Media Sites Afford To Follow?
• Insights: Apple Echoes Amazon In A Rebuke Of Everything Google And Facebook Do