advertising

• Google Brings ‘Shopping Ads’ Format To YouTube Ahead Of Holiday Frenzy
• Twitch Teams With Analytics Provider Moat To Measure Its Unblockable ‘SureStream’ Ads

  Twitch is teaming up with cloud-based data management platform Oracle to offer a new analytics and measurement tool to advertisers. 

  
• Digitas Content Chief Scott Donaton Hops Over To Hulu As Head Of Creative

  Hulu has tapped a longtime advertising exec to serve as its new head of creative. Scott Donaton, who most recently served as chief content and creative officer at Publicis-owned digital ad agency Digitas, will now oversee Hulu’s in-house creative teams that produce brand marketing campaigns across TV, digital, social media, and in-product assets, Variety reports. He will also be charged with developing and executing new opportunities for Hulu’s brand partners, including custom content.

  
• Podcast Platform Art19 Touts New Listener-Targeted Ad Innovations

  Podcast platform Art19, which works on the monetization and metrics side of massive series like The Daily and Dr. Death, touted some of its latest ad developments at the second annual NewFronts West.

  
• YouTube Launches New ‘Video Reach Campaign’ Ad Format, Brings ‘TrueView For Action’ To Home Feeds
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens
• Watchdog Group Files FTC Complaint Against Ryan ToysReview For Improper Ad Disclosures
• TikTok Reportedly Piloting New Ad Product, An Audience Network, In Asia
• Instagram Will Integrate Ads Into ‘Explore’ Tab Over Coming Months
• Insights: The Young Turks Will Intertwine Their Values With Their Ad Dollars, But Can Other Media Sites Afford To Follow?
• Insights: Apple Echoes Amazon In A Rebuke Of Everything Google And Facebook Do
• Disney Pulls YouTube Ads Amid Child Video Scandal, As Platform Disables Comments On Tens Of Millions Of Videos