advertising

• Digitas Content Chief Scott Donaton Hops Over To Hulu As Head Of Creative
• Podcast Platform Art19 Touts New Listener-Targeted Ad Innovations

  Podcast platform Art19, which works on the monetization and metrics side of massive series like The Daily and Dr. Death, touted some of its latest ad developments at the second annual NewFronts West.

  
• YouTube Launches New ‘Video Reach Campaign’ Ad Format, Brings ‘TrueView For Action’ To Home Feeds

  Coinciding with Advertising Week, which kicks off today in New York, YouTube has announced a brand new format called Video Reach Campaigns.

  
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens

  YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.

  
• Watchdog Group Files FTC Complaint Against Ryan ToysReview For Improper Ad Disclosures
• TikTok Reportedly Piloting New Ad Product, An Audience Network, In Asia
• Instagram Will Integrate Ads Into ‘Explore’ Tab Over Coming Months
• Insights: The Young Turks Will Intertwine Their Values With Their Ad Dollars, But Can Other Media Sites Afford To Follow?
• Insights: Apple Echoes Amazon In A Rebuke Of Everything Google And Facebook Do
• Disney Pulls YouTube Ads Amid Child Video Scandal, As Platform Disables Comments On Tens Of Millions Of Videos
• Insights: Snapchat’s Vertical Visual Pioneer Moves On To Directing
• TikTok Is Eyeing Monetization With Ad Tests In The U.S. And Europe