advertising

• Insights: Snapchat’s Vertical Visual Pioneer Moves On To Directing
• TikTok Is Eyeing Monetization With Ad Tests In The U.S. And Europe

  TikTok, the Bytedance-owned lip-syncing and short-form video app -- known for proliferating quirky memes and user challenges -- is weighing new monetization strategies.

  
• Digital Network Collab Hires 2 Marketing Execs To Spearhead New Ad Unit

  Digital content studio and creator network Collab -- which made a name for itself as the de facto representation for a slew of early Vine stars like David Dobrik and Amanda Cerny -- has hired Dave Rosner to help spearhead its newly-launched ad sales unit.

  
• 2 Years After ‘Adpocalypse’, AT&T — The World’s Second Largest Advertiser — Returns To YouTube

  Though it may feel like only yesterday, the YouTube Adpocalypse kicked off almost two years ago in March 2017, whereupon top advertisers like AT&T yanked their spend from YouTube after ads appeared alongside objectionable content, including videos containing terrorist propaganda and hate speech.

  
• YouTube Is Testing ‘Ad Pods’, In Which Two Spots Are Served Back-To-Back
• Fullscreen Offers Advertisers New ‘Shield’ Tool To Ensure Brand Safety
• YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)
• Jukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated Content
• With 70% Of Viewership On Mobile, YouTube Is Finally Rolling Out Vertical Video Ads
• Rhett & Link Tout Morning Show Dominance In Cheeky 50-State Outdoor Billboard Campaign
• YouTube Rolling Out Non-Skippable Ads To All Creators Within Its Partner Program
• YouTube Yanks Horror Film Ad For Violating Its ‘Shocking Content’ Policy