advertising

• Digital Network Collab Hires 2 Marketing Execs To Spearhead New Ad Unit
• 2 Years After ‘Adpocalypse’, AT&T — The World’s Second Largest Advertiser — Returns To YouTube

  Though it may feel like only yesterday, the YouTube Adpocalypse kicked off almost two years ago in March 2017, whereupon top advertisers like AT&T yanked their spend from YouTube after ads appeared alongside objectionable content, including videos containing terrorist propaganda and hate speech.

  
• YouTube Is Testing ‘Ad Pods’, In Which Two Spots Are Served Back-To-Back

  Ad Pods consist of two spots that are served back-to-back either before or during a video. YouTube said that it is testing a format that stacks ads in order to cut down on the number of interruptions that occur.

  
• Fullscreen Offers Advertisers New ‘Shield’ Tool To Ensure Brand Safety

  In a bid to protect brands from associating their ads with content that they may find objectionable, digital network Fullscreen has unveiled today a proprietary cross-platform tool called Fullscreen Shield.

  
• YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)
• Jukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated Content
• With 70% Of Viewership On Mobile, YouTube Is Finally Rolling Out Vertical Video Ads
• Rhett & Link Tout Morning Show Dominance In Cheeky 50-State Outdoor Billboard Campaign
• YouTube Rolling Out Non-Skippable Ads To All Creators Within Its Partner Program
• YouTube Yanks Horror Film Ad For Violating Its ‘Shocking Content’ Policy
• YouTube TV Adds 2 Niche Channels Amid Reported Growth To 800,000 Subscribers
• BuzzFeed Cuts 20 Roles From Business Team Amid Strategic Shift, But Plans 45 Hires