advertising

• YouTube TV Adds 2 Niche Channels Amid Reported Growth To 800,000 Subscribers
• BuzzFeed Cuts 20 Roles From Business Team Amid Strategic Shift, But Plans 45 Hires

  Additionally, BuzzFeed's future in France -- where it counts 14 employees -- remains up in the air, and it has notified the team there about potential cuts.

  
• Behind the Brand Deal: How Portal A Creates Compelling Branded Content With High-Profile Influencers

  Portal A's Head of Talent, Brittani Kagan dives into the highs and lows of creating branded content in 2018 and aligning advertisers with high-profile influencers.

  
• Cisco Announces YouTube Ad Boycott, Citing Fear Of A “Brand-Tarnishing Experience”

  "Sensitive issues in the media do sometimes spread faster than the media platforms' algorithms can update, leading to what can be a brand-tarnishing experience," wrote Cisco CMO Karen Walker.

  
• Insights: “Short And Safe” Is The Marketing Mantra In A Post-Backlash NewFronts
• YouTube Invites Advertisers To Target TV Viewers, Will Add YouTube TV To Google Preferred Lineup
• Snapchat To Follow YouTube With Unskippable, Six-Second Ads
• YouTube CEO To Discuss Brand Safety On Conference Call With 30 Top Advertisers (Report)
• YouTube Deleted 8.3 Million Objectionable Videos Last Quarter, Thanks Mostly To Machines
• P&G Resumes YouTube Spend After 13-Month Boycott — As New Ad Controversy Looms
• 300 Companies Ran Ads On YouTube Channels Promoting Nazism, Pedophilia, Conspiracies (Report)
• Snapchat Tries Explaining Itself To The Masses In First TV Commercial