advertising

• Behind the Brand Deal: How Portal A Creates Compelling Branded Content With High-Profile Influencers
• Cisco Announces YouTube Ad Boycott, Citing Fear Of A “Brand-Tarnishing Experience”

  "Sensitive issues in the media do sometimes spread faster than the media platforms' algorithms can update, leading to what can be a brand-tarnishing experience," wrote Cisco CMO Karen Walker.

  
• Insights: “Short And Safe” Is The Marketing Mantra In A Post-Backlash NewFronts

  With 2018’s New York NewFronts safely put to bed, a couple of trends are coming into focus. Namely, short-form video and "safe" programming are a priority for publishers, distributors, and content creators alike.

  
• YouTube Invites Advertisers To Target TV Viewers, Will Add YouTube TV To Google Preferred Lineup

  YouTube has announced three TV-related updates to its ad program, including the availability of YouTube TV inventory in Google Preferred.

  
• Snapchat To Follow YouTube With Unskippable, Six-Second Ads
• YouTube CEO To Discuss Brand Safety On Conference Call With 30 Top Advertisers (Report)
• YouTube Deleted 8.3 Million Objectionable Videos Last Quarter, Thanks Mostly To Machines
• P&G Resumes YouTube Spend After 13-Month Boycott — As New Ad Controversy Looms
• 300 Companies Ran Ads On YouTube Channels Promoting Nazism, Pedophilia, Conspiracies (Report)
• Snapchat Tries Explaining Itself To The Masses In First TV Commercial
• YouTube Launches New Ad Unit Called ‘TrueView For Reach’
• YouTube Will Increase Ads For Certain Viewers To Drive Subscriptions To New Music Service