advertising

• Snapchat Tries Explaining Itself To The Masses In First TV Commercial
• YouTube Launches New Ad Unit Called ‘TrueView For Reach’

  YouTube has launched a new skippable ad unit dubbed TrueView For Reach, in which the creative can be as short as six seconds.

  
• YouTube Will Increase Ads For Certain Viewers To Drive Subscriptions To New Music Service

  There’s a lot more people in our funnel that we can frustrate and seduce to become subscribers,” said Lyor Cohen. “Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone."

  
• After Touting Six-Second Spots At Festivals, YouTube Will Promote All Its Ad Formats At SXSW

  At SXSW, YouTube hopes to use agency versions of fairy tales to teach brands how to mix together six-second ads with longer formats.

  
• Behind the Brand Deal: How ‘Best Fiends’ Influencer Marketing Took Over YouTube
• Unilever CMO Warns YouTube, Facebook: Clean Up Or We Won’t Buy Ads
• YouTube Announces 3 Potential Punishments For Top Creators Who Harm The Broader Community
• YouTube Temporarily Pulls All Ads From Logan Paul’s Channels, Citing Pattern Of “Damaging” Behavior
• Behind The Brand Deal: Edelman’s Sybil Grieb
• No “Bright Line” In Influencer Marketing No-Nos, Tubefilter And SAG-AFTRA FTC Panel Shows
• Ad Spend Across YouTube, Facebook Set To Reach $37 Billion By 2022
• YouTube Blocks Computer-Draining Ads That Secretly Mine Cryptocurrency