Twitch

• Twitch And Music Startup Endel Partner On ‘Insomnia’ — A Channel That Uses AI To Put Viewers To Sleep
• At TwitchCon, CEO Addresses Controversial Policy Enforcement, Reveals Sweeping Ad System Overhaul

  This past weekend’s TwitchCon arrived as the company is in a tricky moment. It recently lost its biggest star when Ninja (who had nearly 15M followers and made upward of $500,000 per month on the platform) bumped over to Microsoft-owned rival Mixer. Last week, it rebranded and launched its first-ever ad campaign to debut a new slogan (“You’re already one of us”) emblematic of its ongoing mission to draw in more -- and more non-gaming -- streamers.

  
• Twitch Rebrands With New Logo, New Slogan: “You’re Already One Of Us”

  Twitch has slipped into a little something new.

  
• Twitch Poaches Top YouTube ‘Fortnite’ Player Nick Eh 30 For Exclusive Livestreaming Deal

  Just a few weeks after losing its top streamer Ninja to Microsoft’s livestreaming platform Mixer, Twitch has poached one of YouTube’s eminent Fortnite streamers: Nick Eh 30.

  
• Twitch CEO Apologizes To Ninja After His Defunct Account Was Used To Promote A Porn Stream
• Ninja Ditches Twitch, Will Exclusively Stream On Microsoft’s Mixer
• 27 Top Twitch Streamers Host Amazon Prime Shopping Stream ‘Twitch Sells Out’
• “Old Town Road” Artist Lil Nas X To Headline TwitchCon’s Community Party
• Twitch Suing 100 Users Who Spammed ‘Artifact’ Game Category With Pornographic And Violent Content
• Viewership On Twitch And YouTube Live Was Booming In Record-Breaking First Quarter
• Insights: Critical Role’s Record $7.7 Million Kickstarter Shows Social Media Can Still Be Chaotic Good Fun
• ‘The Washington Post’ Streamed Michael Cohen’s Testimony On Twitch — With Emojis And Memes Aplenty