Digital Brand Architects (DBA) has added another beauty guru to its talent roster. The management firm, which is owned by UTA, has signed a representation deal with Jackie Aina. Aina reaches more than 3.5 million subscribers and counts 400 million lifetime views on her namesake YouTube channel, and she counts 8.5 million followers across all social platforms.
Aina is a Nigerian-American beauty maven whose videos touch on topics like self-care, inclusivity, and industry trends. She has parlayed her popularity to unlock a wide range of online and offline opportunities. She has been an active presence at fashion weeks around the world, and she attended the Met Gala in 2021. She has collaborated with brands like Target and has helped YouTube roll out initiatives for its live shopping hub.
Beyond her brand deals, Aina has earned praise by advocating for inclusive beauty products. Thanks to those efforts, the NAACP named her the YouTuber of the Year in 2018.
“Jackie Aina is a powerhouse leader with undeniable influence in the creator economy,” said DBA VP of Talent Kirstin Enlow in a statement. “Her unwavering advocacy for people of color in the beauty industry has had a profound impact, contributing to much of the positive change that exists in the space today.”
Aina’s deal with DBA will also extend to FORVR MOOD, the lifestyle brand she launched in 2020. The management firm will work alongside FORVR MOOD through its brand-building and product licensing division, Digital Brand Products.
“Jackie is a visionary entrepreneur and we are thrilled to welcome her to DBA,” said the firm’s President of Talent, Vanessa Flaherty, in a statement. “Her brand, FORVR MOOD, is a testament to her unwavering passion, entrepreneurialism, and creativity, and we are excited to work together to take her product business to new heights.”
DBA has a strong track record in the digital beauty world. It has helped creators like Mikayla Nogueira extend their personal brands through content, licensing, and product initiatives. DBA is also active in the world of food, where it works with gourmands like Mariam Daud.
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