beauty

• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner
• TikTok tackles idealized beauty standards by restricting filters among under-18 users

  TikTok is tackling idealistic beauty standards and the youth mental health crisis by restricting access to some of its filters.

  
• As “get ready with me” videos reach six billion YouTube views, Bailey Sarian delivers a tribute

  Bailey Sarian made a "get ready with me video" to trace the origin of the beauty trend, which now has more than six billion YouTube views.

  
• Beauty star Mikayla Nogueira cautions wannabe creators: “Don’t strive to do this career”

  As she prepared to release a new lip line alongside e.l.f. Cosmetics, Mikayla Nogueira offered her thoughts about the creator career.

  
• A beauty brand looking to reach Gen Z has hired TikTok star Sara Echeagaray
• Beauty star Jackie Aina signs with talent management firm Digital Brand Architects (Exclusive)
• The Sephora x TikTok Incubator Program will teach beauty brands the potential of short-form video
• Did you miss YouTube’s Beauty Festival? You can rewatch the entire stream online.
• Valkyrae Scrapped Her Skin Care Venture Over Blue Light Claims. Now Addison Rae’s Giving It A Go.
• DIY YouTuber Moriah Elizabeth Launching Nail Polish Brand With Brooklyn Incubator ‘Slate’
• ‘RFLCT’, Valkyrae’s Polarizing Skincare Line, Shutters 2 Weeks After Launch
• Beauty Entrepreneur Jaclyn Hill Diversifies Portfolio With Jewelry Brand