Google

• Google’s ads are reaching consumers “across every touchpoint” — including live sports
• Advertisers express disappointment after the firms measuring YouTube like TV are ordered to cease and desist

  Barb and Kantar Media teamed up to measure YouTube like a TV channel. Google's cease-and-desist letter throws a wrench into those plans.

  
• Disney signs $1 billion licensing deal with OpenAI, is big mad at Google

  "Google has deeply embedded its infringing video and image AI Services into its broad family of products and services actively used by over a billion people," Disney said in a cease-and-desist. "This multiplies the scope of Google’s infringement, and harm to Disney’s intellectual property, not to mention the ill-gotten benefits Google enjoys from its unauthorized exploitation of Disney’s copyrighted works."

  
• Google and 1 Billion Followers Summit are giving one AI filmmaker $1 million

  The top five films will be announced on Jan. 3 and screened Jan. 10 during the upcoming 1 Billion Followers Summit in Dubai. The creator(s) of the winning film will receive $1 million.

  
• The breakup of Google’s ad business is looking more likely. Will other tech giants be next?
• More credibility for creators: Google search now recognizes them as experts
• YouTube is investigating whether OpenAI used creators’ videos to train Sora. It also thinks its own AI products can do better.
• Google Podcasts is going away, with YouTube to get all its shows and users
• TikTok isn’t just challenging YouTube for views. It’s impacting Google search traffic, too.
• Netflix is reportedly eyeing Google as a potential ad supplier
• Alphabet reportedly agrees to let outside agencies place ads on YouTube
• YouTube Shorts is taking watch time from long-form videos–and contributing to a dip in ad revenue