Target has tapped a slew of creators for the third season of its flagship influencer programming initiative, a YouTube series dubbed Let’s Target.
Let’s Target pairs creators and traditional celebrities together, and sees them unboxing packages from Target and engaging in at-home activities together — be it cooking, gaming, planting, or decorating — using products culled from the store.
Season three comprises six episodes that live on Target’s YouTube channel, which have accrued 2.5 million views — bolstered by more than 50 social posts from participating talent across TikTok and Instagram. The series is produced by digital content studio Portal A.
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The season three cast includes lifestyle influencers Jackie Aina, Shalom Blac, Brad Mondo, Remi Ashten, Michelle Khare, and Penny Tovar, as well as gamer PrestonPlayz, comedy Instagrammer Benito Skinner, TikTok activist Taylor Cassidy, comedian Hasan Minhaj, chef David Chang, and the actress Lana Candor. Additionally, viewers are able to shop each episode with custom Target pages, including items that were unboxed and discussed on the show.
Target debuted Let’s Target in Oct. 2019 with Emma Chamberlain, Michelle Phan, Angela Kinsey, and Ashley Benson — albeit in a slightly different, pre-COVID format, where they vlogged their shopping adventures down the Target aisles. Season two of Let’s Target, which follows the same format as season three and premiered in Oct. 2020, featured Jennelle Eliana, Tabitha Brown, and Boman Martinez-Reid, nabbing 4.3 million views across six episodes.
You can check the latest episode of Let’s Target, featuring PrestonPlayz and Michelle Khare having a game night, below:
