Jackie Aina is looking to set the mood with her very own candle collection.
The YouTube star has unveiled a new brand dubbed Forvr Mood (presumably pronounced Forever Mood) that could eventually encompass other products but lis aunching with a range of four candles. Forvr Mood marks the first standalone brand launched by Aina, a massively influential beauty vlogger with 3.5 million subscribers and roughly 5 million monthly views. Aina has collaborated with beauty brands like Too Faced and Anastasia Beverly Hills to launch one-off products in the past, though Forvr Mood arrives as something of a curveball given that it’s not in the cosmetics space. (Aina has also teased the launch of her own beauty brand in recent months).
The candles will officially bow on Aug. 10, but consumers can sign up for early access to purchase on Aug. 4 — Aina’s birthday. The four initial scents are named Caked Up, Matcha Business, Left On Read, and Cuffing Season.
Subscribe to get the latest creator news
“I can’t wait to share with all of you each scent story, the inspiration for each individual candle, and why we decided to launch with candles in the first place,” Aina tweeted, implying that the Forvr Mood brand could encompass other products in the future. “There is so much emotion and memory tied to smells; it’s an honor to share this with all of you.”
You can check out a teaser video for the collection below, with pricing and additional details to follow in a forthcoming announcement on Aina’s YouTube channel:
4 moods, 4 vibes, 4 ways to treat yourself!
meet the #FORVRmood family 🥰
early access launches August 4th, visit https://t.co/BlTCVROHoy and sign up now!!!! pic.twitter.com/bCklr80Y2u— Forvr Mood (@Forvrmood) July 20, 2020
