talent management

• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders
• Management firm Fixated raises $50 million to build a “creator and content machine”

  Fixated is expanding its talent management operation after securing $50 million in funding from Eldridge Ventures.

  
• Do creators need traditional managers? The firm that reps Airrack and Yes Theory has a different idea.

  One Day Entertainment, which reps creators like Airrack, Yes Theory, and Drew Binsky, is rebranding to become Good Story Studios.

  
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round

  The talent management firm Fixated has announced a $12.8 million funding round led by Todd Boehly's Eldridge Ventures.

  
• Whalar’s acquisition of Sixteenth brings more consolidation to creator management world
• Management firm Night adds two new signees, including streaming star YourRage
• FaZe Clan, TalentX vets unite for new venture that combines management with content creation
• Talent firm Night signs Kinigra Deon and her empire of “family-friendly entertainment”
• Kensington Grey signs Joel Bervell, Maurice Kamara, and DeAndre Brown to expand diverse roster
• Additive Creative bulks up talent management roster with 18 new creator signings
• Comedian Stephen Tries inks representation deal with MonRae Management
• Former TalentX exec brings creators like Noah Beck to the Underscore Talent roster