Kensington Grey has brought three new faces into its community. The talent management firm has signed “corporate baddie” DeAndre Brown, “medical mythbuster” Joel Bervell, and Maurice Kamara of The People Gallery.
The signings bring Kensington Grey close to 100 creators on its talent roster. With its latest additions, the management agency is focusing on lifestyle and fashion content, with an emphasis on Gen Z trends.
Kamara is known for his stylish and honest take on contemporary fashion. With The People Gallery, which reaches nearly one million followers on TikTok, Kamara comments on A-lister outfits while chatting with those celebs. Kamara will join the other fashion-forward individuals in Kensington Grey’s orbit, including “AliyahCore” progenitor Aliyah’s Closet.
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Kensington Grey’s other new signees pride themselves on their connections to Gen Z audiences. Brown broke out during the pandemic as a source of workplace advice for young professionals. He now runs a consultancy called GenXL. Bervell, meanwhile, has used his platform to combat health misinformation. As a medical student at Washington State University, he has published short-form videos that take on common healthcare misconceptions that disproportionately affect Black communities.
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“Maurice, DeAndre, and Joel aren’t just content creators; they’re disruptors and innovators who’ve pioneered new trends in their niches,” said Kensington Grey President and CEO Shannae Ingleton Smith in a statement. “We’re excited to guide their careers, amplify their success and elevate their brands.”
Kensington Grey has put itself on the map by building an expansive talent roster with a focus on diversity. Since its launch in 2019, the agency has addressed a representation gap that persists in the influencer marketing world. Recent headlines have offered reminders about the hurdles creators of color must overcome to match the success of their white counterparts. For example, a Black Twitch streamer noticed a viewership bump after he replaced his face with a white avatar.
Kamara, Brown, and Bervell will now have a key partner in their corner as they build their respective careers. To see a full list of Kensington Grey clients, head over to the firm’s website.
