Four years after establishing itself as an influencer agency focused on diversity, Kensington Grey has made one of its biggest signings to date. The talent management firm has partnered with Raye Boyce, who reaches nearly two million subscribers on her ItsMyRaeRae YouTube channel.
Boyce broke out on YouTube by sharing beauty and style content. Her product reviews, which often include rhyming titles like “Hot or Not,” “Hack or Wack,” and “Cash or Trash,” rank among her most popular videos. Since giving birth to a daughter named Zoe in 2019, Boyce has begun posting family content alongside her best looks.
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As a Kensington Grey client, Boyce will join a talent roster that includes dozens of creators across categories like fashion, beauty, and parenting. The Black-owned agency was established in 2019 to serve as “a direct answer to the lack of representation within the industry.”
In a statement, Boyce touted Kensington Grey as an “extremely organized and professional” firm. “I love how they work and how hard they advocate for their clients,” Boyce said. “I feel like I can finally take a breath and just focus on my craft now.”
For Boyce, a focus on craft often includes brand deals. Her official page on the Kensington Grey website lists L’Oréal, Covergirl, and Makeup Forever as three cosmetics companies that have partnered with her. Boyce has also teamed up with beauty brands to launch her own retail initiatives, including a line of lip products, a hair extension collab, and her own palette.
Kensington Grey has big plans for its recently-signed client. The agency prides itself on its close-in approach to talent management, which it describes as distinct from the “hands-off” approach adopted at other firms. With Boyce, Kensington Grey has a lot to work with — and that should give her followers plenty of reasons to be excited.
