News

Creator-led sports broadcasts are all the rage. Now YouTube and MLB are getting in on the fun.

In the wide world of sports, creator-led broadcasts are trending up.

Just days after Amazon revealed that the guys from Dude Perfect will host their own NFL broadcast, another video platform has made a deal with a major sports league and a group of creators. On August 17, YouTube‘s coverage of an MLB game between the Seattle Mariners and the Los Angeles Angels will include an alternative stream. On that broadcast, creators like Katie Feeney and Jack ‘CouRage’ Dunlop will make guest appearances alongside tastemakers from the music, food, and fashion industries.

The tilt between the Mariners and Angels is part of YouTube’s regularly-scheduled slate. Since 2019, the video platform has delivered some exclusive broadcasts of MLB action, and those streams typically occur on Wednesdays. This time around, viewers will have a new way to take in YouTube’s game of the week. The alternate broadcast, hosted by commentators Lauren Gardner and Cameron Maybin, will be “influencer-driven,” according to a press release from the MLB.

Subscribe for daily Tubefilter Top Stories

Subscribe

So which creators will come on board to talk some baseball? One of the confirmed guests is no surprise: Feeney, who is big on YouTube Shorts

, has represented her home platform at several major sporting events. During the most recent MLB All-Star Weekend, Feeney served as YouTube’s official correspondent. In that role, she delivered Shorts that captured the action both on and off the field.

Compared to Feeney, Dunlop is less known for his sports broadcasting skills. But the top gamer, who is also a co-owner of the entertainment company 100 Thieves, is a true diamond aficionado. Last year, he took in a game at Yankee Stadium and got to hang out with the stars of Jomboy Media, a popular YouTube channel.

Other confirmed guests include comedian Joel McHale, chef Matt Abdoo, and TikToker Lacey Jane Brown. Their appearances on the broadcast will include “fun conversations and activities,” according to the release. That sounds a little less Xs-and-Os driven than the ESPN Manningcasts that took the NFL last season, so it’s safe to say that the scope of alternative sports broadcasts is expanding. Traditional commentary teams better watch out.

Share
Published by
Sam Gutelle

Recent Posts

Explicit deepfakes are a monumental problem. Paris Hilton just published a TikTok series to combat them.

Paris Hilton has taken the fight against explicit deepfakes to TikTok. Her production company 11:11…

19 hours ago

Creators sit behind YouTube’s “Brand Deal Desk” to explain the secrets of their sponsorships

The creator economy is a $37 billion annual business, but that wealth is not split…

20 hours ago

After forging his own path, how far can Stephen Colbert go on YouTube and TikTok?

After hosting his final episode of CBS' long-running Late Show, Stephen Colbert made an unsurprising…

21 hours ago

YouTube is making AI labels easier to read (and applying them automatically)

At this point, AI-generated content on YouTube is a fait accompli. Like it or not,…

23 hours ago

Netflix enters a new frontier with real-time syndication of ‘The Breakfast Club’

For years, Netflix has wanted to make its name as the home of ultra-premium content.…

2 days ago

Top 5 Branded Videos of the Week: Movie moments

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

2 days ago