MLB

• Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.
• Netflix’s “Opening Night” MLB coverage was a swing and a miss

  Netflix has a chance to hit a home run with its first regular season MLB broadcast, but its aggressive self-promotion ruined the fun.

  
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck

  TikTok and the MLB have extended their partnership, bringing more creator content and short-form videos to the 2026 season.

  
• Top 5 Branded Videos of the Week: MrBeast, MrBeast, and…MrBeast

  Yo dawg, I heard you wanted MrBeast, so we put some MrBeast in your MrBeast and--sorry, is this officially millennial cringe? Probably. Anyway, the point is, MrBeast has not one, not two, but three videos in our top 5 this week, and none of them are on his main channel.

  
• MLB buys into creator content with Jomboy deal
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR
• Baseball needs a big star. On YouTube, Mookie Betts is stepping up to the plate.
• Creator-led sports broadcasts are all the rage. Now YouTube and MLB are getting in on the fun.
• YouTube Shorts gives Katie Feeney another sports correspondent gig at the MLB All-Star Game
• How U.S. Sports Are Publishing On Social Video Without Games Being Played
• Major League Baseball’s Playoff Teams Didn’t Necessarily Top Social Video Standings
• YouTube’s First Exclusive MLB Live Streams Brought An Average Of 1.2 Million Views Apiece