MLB

• The “MLB Players Studio” will turn sluggers into content creators
• Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

  The Gaming Historian and Khartoon Weiss both moved on to new beginnings. For Ms. Rachel, it's gotta be the shoes.

  
• Netflix’s “Opening Night” MLB coverage was a swing and a miss

  Netflix has a chance to hit a home run with its first regular season MLB broadcast, but its aggressive self-promotion ruined the fun.

  
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck

  TikTok and the MLB have extended their partnership, bringing more creator content and short-form videos to the 2026 season.

  
• Top 5 Branded Videos of the Week: MrBeast, MrBeast, and…MrBeast
• MLB buys into creator content with Jomboy deal
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR
• Baseball needs a big star. On YouTube, Mookie Betts is stepping up to the plate.
• Creator-led sports broadcasts are all the rage. Now YouTube and MLB are getting in on the fun.
• YouTube Shorts gives Katie Feeney another sports correspondent gig at the MLB All-Star Game
• How U.S. Sports Are Publishing On Social Video Without Games Being Played
• Major League Baseball’s Playoff Teams Didn’t Necessarily Top Social Video Standings