Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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Yo dawg, I heard you wanted MrBeast, so we put some MrBeast in your MrBeast and–sorry, is this officially millennial cringe? Probably. Anyway, the point is, MrBeast has not one, not two, but three videos in our top 5 this week, and none of them are on his main channel.
He’s pushing Feastables hard in the leadup to the holiday season, which tracks with what we’re seeing across the rest of this week’s sponsored videos. People are already gearing up for Christmas, in the most commercial way possible.
Check it all out in our latest Gospel Stats Weekly Brand Report, right here:
#1 How Feastables Chocolate is Made
Channel: MrBeast 2
Brand: Feastables
Views: 23,931,666
MrBeast is here to remind us he’s still Willy Wonka, except with more ethical labor practices. This 8-minute video from his secondary channel MrBeast 2 is all about showing off Feastables‘ production pipeline, which starts at cacao farms in Ghana. Farmers who harvest cacao for Feastables are paid a living wage, MrBeast says, and his brand only works with farms that don’t use child labor.
This should be the bare minimum for all brands–but, well. Ensuring ethical production fits with MrBeast’s humanitarian image, and as we go into the holiday season, people are looking for feel-good gifts, so this illustration of Feastables’ ethical standards has a good chance of resonating with consumers shopping for stocking stuffers. It’s also just the first of three Feastables videos from MrBeast this week…
#2 100 Youtubers Vs World’s Deadliest Player
Channel: MrBeast Gaming
Brand: Feastables
Views: 12,887,284
…which tells us he’s probably going to continue pumping the brand over the next couple of months. In the second Feastables video of the week, we head to MrBeast Gaming, where Beast Man gathered 100 YouTubers who try, as one, to defeat Minecraft player-vs-player legend ClownPierce. The Feastables branding isn’t too heavy here, but sharp-eyed viewers will notice contestants are all wearing the chocolate brand’s signature colors.
As for whether ClownPierce manages to defeat his army of opponents and win $50K…we won’t spoil the surprise.
#3 Reinventing the Peanut Butter Cup
Channel: MrBeast 2
Brand: Feastables
Views: 15,619,027
Here’s something different: While MrBeast‘s first two Feastables videos were long-form, this one is a Short. But, like video #1, it’s also talking up Feastables’ production quality–this time breaking down how the company’s chocolatier team formulated its new(ish) addition, the peanut butter cup.
In a not so subtle shot at competitors like Reese’s, MrBeast says other products on the market are filled with “this clumpy thing that doesn’t really taste like peanut butter,” and that his plan was to fill Feastables’ cups with peanut butter straight from a jar. He also wanted a thiccer peanut butter to chocolate ratio. Did he succeed? Guess we’ll see what the general public thinks as sweets sales scale up.
#4 Blue Jays vs. Dodgers World Series Game 3 Highlights (10/27/25) | MLB Highlights
Channel: MLB
Brand: Essilor
Views: 3,762,108
MrBeast has left us. Instead we find ourselves in the clutches of Major League Baseball–and don’t let MrBeast’s early lead fool you, because MLB hits hard this week. It’s responsible for the #4, #5, #8, #9, #15, and #1,647 most-watched sponsored videos this week. Its sponsor for videos #4, 5, 8, 9, and 15 is eyeglass brand Essilor, which has an ongoing partnership with the league that sees it presenting this season of MLB’s long-running morning show MLB Central.
As for video #1,647, it’s sponsored by the United States Navy–and is the Navy’s only sponsored video this week. Military branches recruiting online isn’t new, but relatively little recruiting is. Out of curiosity, we looked for Army sponsored videos and didn’t see any, but the Air Force is calling people in with video #2,927 from DAZN subsidiary Whistle.
BONUS #2,993 HIGH-END DIY *CHRISTMAS DECOR* That LOOKS EXPENSIVE But ISN’T! + CHRISTMAS GIFT IDEAS
Channel: Lisa Burningham
Brand: Lowe’s
Views: 42,524
We’re sorry to do this to you. We know–we know–that it’s only November. Thanksgiving hasn’t even hit yet! But since every brand has apparently decided Christmas consumerism needs to begin now, we thought it fitting that our bonus vid for this week acknowledges that push. We picked this one for (a) its affordable DIY angle, smart considering the financial times we’re in, and (b) its sponsor Lowe’s, which paid for a number of holiday-themed uploads this week.
Those include this one about “INSANE” Black Friday deals and this one about decor. Between them and the video we’ve highlighted above from Lisa Burningham, Lowe’s 2025 holiday strategy is clear: Sponsor creators who tell their viewers how to look cute and buy big, for lower (or should we say Lowe’sr) prices.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
