Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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In this week’s Gospel Stats report, we have a fiery video from MrBeast, a cottagecore chicken Short, a break-a-leg ad for Moose Toys, a makeup palette that’s not from a Jake Paul deepfake, and as a bonus, a glimpse into creepy creatures of Appalachia with a very interesting sponsor.
Check ’em all out right here:
#1 Would You Risk Dying For $500,000?
Channel: MrBeast
Brand: Jack Link’s
Views: 74,041,311
Chances are you’ve heard about this video already, because it’s generated some serious negative attention. The upload follows MrBeast‘s tried and true formula: Do X thing, win Y dollars. In this case, though, the contestant isn’t living in a private jet or hashing things out with his ex. Instead, he’s escaping an actively burning building while fetching sacks of cash along the way. This man isn’t inexperienced with fire: he’s a professional stuntman, and likely knows how to keep safe in dangerous situations. But, as Beast detractors pointed out, pros who know how to be safe still get injured, and fire is no joke.
All that being said, there’s another (less controversial) aspect of this video that’s worth discussing: It’s part of MrBeast’s ongoing relationship with meat snack brand Jack Link’s, which just released an official MrBeast-branded collection. The flavors in this collection aren’t new–in fact, none of the products are really new. They’re just smaller versions of Jack Link’s established flavors, meant for lunchboxes and on-the-go, with packaging that boasts how high-protein and low-sugar they are. No sales numbers yet, but based on the retail success of Feastables, we’re betting at least a few families will scoop up a bag during their next grocery run.
#2 Cleaning the chicken coop 🌞🫧 With my favorite drink 🍎 @bloomsupps #bloompartner
Channel: Gabie Vigneault
Brand: Bloom
Views: 13,988,806
And now for something completely different. Far from the high-octane premise of MrBeast’s video is a chill cottagecore routine with Gabie Vigneault, a maker of cleaning and ASMR content who has just over one million subscribers. She racked up a whopping 14 million views with a 52-second Short about taking care of her backyard chickens, who get to roll around in little chicken-sized hamster balls while she makes their coop nice and cozy.
Like many sponsored Shorts, this one is almost entirely dedicated to the partner brand–in this case supplement company Bloom, which only paid for Vigneault’s video this week.
#3 Ivy Broke Her Foot!
Channel: Lively Lewis Show
Brand: Moose Toys
Views: 10,025,561
Siblings Levi and Ivy star in this kid-bait family vlog channel, and this week their sponsor is the toy company behind MrBeast’s Lab Swarms and his upcoming animated YouTube series MrBeast Lab: The Descent—Moose Toys. The entire video is a skit that shows Ivy “breaking her foot” and feeling left out of family activites until her bro brings home Cooper, a toy dog from Moose Toys’ Little Live Pets Ouchies line.
The line is, as you may expect, intended to show kids why they need rest when they’re sick or injured, and how gentle care can make their little pals (and themselves) feel better. This video is one of two Levi and Ivy uploads promoting Little Live Pets Ouchies this week; the other came in at spot #267.
#4 I guess in my case the myth is true??  #NYXCosmeticsAUNZ #NYXSmushy #Collectables #ad
Channel: Bridey Drake
Brand: NYX Cosmetics
Views: 8,598,997
Look, makeup is hard. One of the great mysteries of the universe is how to find your perfect shade for all the BS you have to put on your face: foundation, blush, eyeshadow, lip liner, lipstick, etc etc etc. There are many who claim to have the secret solution to this eternal question, and in her sponsored video, Bridey Drake puts one of those solutions to the test. Is it really true, she wonders, that if you squeeze your finger, the color of the tip is your perfect lip shade?
We won’t spoil the answer, but we will say her endeavor is supported by NYX Cosmetics, which also promoted its lip products in video #3,032 this week.
BONUS #1,728 The Horrific Entities of Deep Appalachia…
Channel: Spoogli
Brand: Morgan & Morgan
Views: 75,492
You ever been to Appalachia? Well, as someone who has, I can tell you: There’s weird sh*t out there. And Spoogli, a man-with-a-cam YouTuber who promises to get into all things “unsettling and uncanny,” is ready to tell you all about it.
His channel and content are both interesting, but we also picked him this week because of his sponsor, Morgan & Morgan. This Orlando-based personal injury firm has been sponsoring dozens of YouTube videos every week for months now. It’s part of their strategy to reach a younger, digital-savvy audience. This week alone, Morgan & Morgan sponsored 25 videos from creators across genres.
If you’re keen to hear more about their strategy, stay tuned…Tubefilter recently had a chat with them, and will be sharing their story and insights in the coming days.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
