Baseball

• The “MLB Players Studio” will turn sluggers into content creators
• Netflix’s “Opening Night” MLB coverage was a swing and a miss

  Netflix has a chance to hit a home run with its first regular season MLB broadcast, but its aggressive self-promotion ruined the fun.

  
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck

  TikTok and the MLB have extended their partnership, bringing more creator content and short-form videos to the 2026 season.

  
• MLB buys into creator content with Jomboy deal

  MLB is making a strategic investment in creator content by inking a deal with the sports entertainment company Jomboy Media.

  
• Baseball needs a big star. On YouTube, Mookie Betts is stepping up to the plate.
• Creator-led sports broadcasts are all the rage. Now YouTube and MLB are getting in on the fun.
• Major League Baseball’s Playoff Teams Didn’t Necessarily Top Social Video Standings
• Facebook Reportedly Pays At Least $30 Million For Rights For 25 Weekday Afternoon MLB Games
• Facebook Will Begin Streaming One Major League Baseball Game A Week On May 19
• Facebook Wants To Stream A Major League Baseball Game Each Week
• YouTube Star Lauren Elizabeth To Star As Dodgers Die-Hard In AwesomenessTV Web Series
• Mike Tompkins, Pepsi Step Up To The Plate For The World Series