sports

• In the sports world, influencers are facing backlash, but no one told the NFL
• TikTok’s plan to break into sports involves slam dunks and right hooks

  TikTok's upcoming sports plans include an Amanda Serrano fight promoted by Jake Paul as well as NBA and WNBA highlights.

  
• Netflix’s “Opening Night” MLB coverage was a swing and a miss

  Netflix has a chance to hit a home run with its first regular season MLB broadcast, but its aggressive self-promotion ruined the fun.

  
• An experienced racing team is betting on cycling as YouTube’s next big sports craze

  The Unibet Rose Rockets are a cycling team with a unique mission: They want to captivate the world on YouTube during the Giro d'Italia.

  
• Are live sports worth $65 per month? YouTube TV is about to find out.
• YouTube TV looking to rebound from Disney dispute by plotting sports-themed bundle
• ESPN is hiring creators. It will feature them on an in-app, TikTok-style feed.
• Want to know why ESPN hired Katie Feeney? Count the views.
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup
• “Twitch for sports” platform raises $22 million so leagues will let its creators stream games
• The ‘Wii Sports Tennis’ version of the Australian Open looks silly, but it’s a whole new kind of sports stream
• As athletes become YouTubers, a nine-time Olympic gold medalist is your new swim coach