sports

• TikTok’s plan to break into sports involves slam dunks and right hooks
• Netflix’s “Opening Night” MLB coverage was a swing and a miss

  Netflix has a chance to hit a home run with its first regular season MLB broadcast, but its aggressive self-promotion ruined the fun.

  
• An experienced racing team is betting on cycling as YouTube’s next big sports craze

  The Unibet Rose Rockets are a cycling team with a unique mission: They want to captivate the world on YouTube during the Giro d'Italia.

  
• Are live sports worth $65 per month? YouTube TV is about to find out.

  YouTube has announced the pricing for new skinny bundles that will offer discounted YouTube TV packages based around categories like sports.

  
• YouTube TV looking to rebound from Disney dispute by plotting sports-themed bundle
• ESPN is hiring creators. It will feature them on an in-app, TikTok-style feed.
• Want to know why ESPN hired Katie Feeney? Count the views.
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup
• “Twitch for sports” platform raises $22 million so leagues will let its creators stream games
• The ‘Wii Sports Tennis’ version of the Australian Open looks silly, but it’s a whole new kind of sports stream
• As athletes become YouTubers, a nine-time Olympic gold medalist is your new swim coach
• Nearly two-thirds of sports content is consumed via streaming, but repetitive ads are frustrating fans