sports

• Nearly two-thirds of sports content is consumed via streaming, but repetitive ads are frustrating fans
• Cristiano Ronaldo wants to bring his 636 million Instagram followers to YouTube

  Cristiano Ronaldo, who is the most followed individual on Instagram, is leveraging his soccer stardom with a new YouTube channel.

  
• EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it)

  EA Sports is bringing back its college football video game franchise by paying more than $6 million in name, image, and likeness (NIL) deals.

  
• Instagram Live star Druski launches sports agency to connect NIL athletes with “huge brands”

  The comedian, podcaster, and influencer known as Druski is getting into sports business with a new agency called 4Lifers.

  
• Sports representation is changing. Here’s how one manager is adapting to the new landscape.
• Sports creator Jesser is dominating the basketball game on YouTube. Here’s how he does it.
• College athletes are trending in the NIL era. What happens after graduation?
• Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership
• A soccer league catered to Twitch drew a crowd of 90,000 and entertained millions more online
• YouTube TV adds split-screen feature just in time for March Madness
• NIL athletes can now be short-form stars. The Whistle Creator Program wants to help them.
• Danny Duncan says there’s not much to do in his hometown. So he’s opening a putt putt course.