sports

• Cristiano Ronaldo wants to bring his 636 million Instagram followers to YouTube
• EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it)

  EA Sports is bringing back its college football video game franchise by paying more than $6 million in name, image, and likeness (NIL) deals.

  
• Instagram Live star Druski launches sports agency to connect NIL athletes with “huge brands”

  The comedian, podcaster, and influencer known as Druski is getting into sports business with a new agency called 4Lifers.

  
• Sports representation is changing. Here’s how one manager is adapting to the new landscape.

  Talent manager Amy Neben is working with athletes like Sky Brown and Jordan Chiles to open up new pathways for sports content creation.

  
• Sports creator Jesser is dominating the basketball game on YouTube. Here’s how he does it.
• College athletes are trending in the NIL era. What happens after graduation?
• Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership
• A soccer league catered to Twitch drew a crowd of 90,000 and entertained millions more online
• YouTube TV adds split-screen feature just in time for March Madness
• NIL athletes can now be short-form stars. The Whistle Creator Program wants to help them.
• Danny Duncan says there’s not much to do in his hometown. So he’s opening a putt putt course.
• Stream team: For the World Cup, Spain’s coach heads to Twitch