sports

• Caffeine partners with Team Whistle to bring a ‘Dunk Battle’ to its viewers
• A member of the Sidemen is getting a trial with a professional soccer club

  Tobi Brown, who is known online as TBJZL and is a member of the Sidemen, has been offered a trial with Crawley Town F.C.

  
• Caffeine is on track for 10 million users by year’s end. Now the streaming platform is getting ready to run ads.

  Caffeine, which has backing from 21st Century Fox and Andreessen Horowitz, is launching new ad formats and content initiatives.

  
• Creator-led sports broadcasts are all the rage. Now YouTube and MLB are getting in on the fun.

  Katie Feeney and Jack "CouRage" Dunlop are two of the creators who will appear in an alternate MLB broadcast hosted by YouTube.

  
• Jake Paul claims to have revolutionized boxing. Now he’s raising $50 million to shake up another part of the sports world.
• Blue Wire, which works with creators on sports podcasts, has raised $2.5 million
• Deestroying joins FaZe Clan to “take the sports world by storm”
• Kent State had its eyes on March Madness. Then a profane Snapchat video got in the way.
• Insights: College Sports Embraces The NIL Future With Gusto
• Brands Owning Super Bowl Social Video Conversation Before And After Game
• MrBeast Is Now Apparently Handing Out Massive Prizes For Other People’s Contests
• Insights: College Sports Is About To Unleash An Influencer Deluge