Creator Products

• After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle
• Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

  Night Ventures teamed up with Kylie Jenner to launch k2o, a new product that extends Jenner's Sprinter brand into hydration and beauty.

  
• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders

  Patrick Zielinksi and Leila Marsh are C-level execs at The Drive Agency, a year-old talent management firm centered on creator businesses.

  
• No, Kai Cenat isn’t quitting his streamer gig — but he is launching a new clothing brand

  Rumors were swirling about Kai Cenat's potential retirement from streaming, but he's launching a clothing brand instead.

  
• After 42% year-over-year sales decline, is PRIME out of its prime?
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Bob Does Sports cracks a cold one with new “Have a Day” tequila line