Creator Products

• Steven Bartlett’s next venture is a $400 million plan to invest in creator businesses
• Speed zooms into Zumiez with some Killer Merch

  Killer Merch has helped iShowSpeed break into retail with an apparel line sold at Zumiez locations in the U.S.

  
• After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle

  Genevieve's Playhouse has become one of YouTube's biggest family channel. The man behind the videos explained his retail strategy.

  
• Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

  Night Ventures teamed up with Kylie Jenner to launch k2o, a new product that extends Jenner's Sprinter brand into hydration and beauty.

  
• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders
• No, Kai Cenat isn’t quitting his streamer gig — but he is launching a new clothing brand
• After 42% year-over-year sales decline, is PRIME out of its prime?
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Bob Does Sports cracks a cold one with new “Have a Day” tequila line