Archive for 2015:

CollegeHumor To Bring ‘Comedy Music Hall Of Fame’ To IFC

CollegeHumor recently expanded its portfolio to include two new TV projects its Big Breakfast studio will create for TruTV. In addition, on June 19th, a separate CollegeHumor project will hit the small screen. The online comedy destination has teamed up with IFC for the Comedy Music Hall of Fame, a program that will air on IFC’s terrestrial channel before arriving on the CollegeHumor website.

Comedy Music Hall of Fame will be hosted by Paul F. Tompkins and “will honor the most important form of music—the type that makes you laugh,” according to information from CollegeHumor. The special, which will premiere on IFC at 10 PM EST on the 19th, will also honor a man IFC calls the “godfather of comedy music”: “Weird Al” Yankovic. In addition, a number of prominent musical comedians, such as Tenacious D, CDZA, and The Gregory Brothers, will appear in sketches and interviews during the program.

After the special concludes on IFC, it will move to CollegeHumor. More information about Comedy Music Hall of Fame can be found on IFC’s website.

Joey Graceffa Uses Music Video To Come Out, And YouTube Community Reacts

YouTube has positioned itself as a strong ally of the LGBT community, and as a result, many of its biggest stars have used the site to aid discussions of sexuality. In the past two years alone, YouTube creators like Lucas Cruikshank and Connor Franta have received positive feedback after using online videos to say “I’m gay.” The latest YouTube star to come out is Joey Graceffa, and he made his announcement into a spectacle by framing it as a music video.

In a video called “Don’t Wait,” Graceffa uses a fairy tale metaphor to tell the story of his life. The video ends by answering a debate the vlogger’s fans have been discussing for years. In a postscript, Graceffa explains how he hopes to serve as a role model for young LGBT individuals. “I really just hope that it will be able to help some of you guys out there going through similar struggles I went through and do some good in the world,” he says.

Graceffa also calls the video “a glimpse” of what fans can expect from his upcoming book, In Real Life, which arrives on shelves on May 19th. Graceffa published In Real Life through Simon & Schuster’s Keywords Press imprint.

Since its release, Graceffa’s video has generated several responses from the YouTube community, both on YouTube and on social media:

The only person upset about the news is Miranda Sings, who was crushed to learn that her “bae” is not into her in the way she tought. Sorry, Miranda. We promise there are plenty of other baes in the sea.

Victorious, Lilly “IISuperwomanII” Singh Debut Official App ‘Unicorn Island’

Victorious launched its first few apps for YouTube stars back in April 2015. Now, the mobile platform, which focuses on creating mobile hubs to connect and inspire video creators’ superfans, has partnered with Lilly Singh (aka IISuperwomanII) to release her official app Unicorn Island.

As per a release, Singh’s Unicorn Island app, created through the Victorious platform, is based on her “personal mission to drive self-empowerment and inspiration.” Singh’s app will also boast exclusive content for her community of highly-engaged fans, and allow them to sign up for in-person meetups reserved only for Unicorn Island app users.

Lilly-Singh-Superwoman-Victorious-Unicorn-Island-App-2Lilly-Singh-Superwoman-Victorious-Unicorn-Island-App-3

Unicorn Island is wherever you want it to be, whenever you want it there,” Singh explained. “It’s a place where it’s okay to be silly, dance in public, laugh out loud, and hug strangers. It’s where our imaginations go to play and for that reason, anything is possible on the Island. Hate, ignorance, and negativity don’t exist here. I mean, with the Cotton Candy bushes, Skittles Waterfall, and Mushroom iPod Speakers, there’s just no room for anything crummy.”

Singh is just one of many YouTube stars and digital creators turning to Victorious to build community-based apps. Recently, Ryan Higa launched his own app called TeeHee and used it to crowdsource a Mother’s Day video, which to date has received over 1.9 million video views. Higa’s app also did so well in its first few days, it hit the top app charts on both iTunes and Google Play.

You can download Singh’s official new Unicorn Island app for either iOS or Android devices.

New Line Of Minecraft Toys Based On YouTube Gamers To Debut May 22

Some of YouTube’s most popular Minecraft gamers are coming to a toy store shelf near you. Tube Heroes, a new line of Minecraft-style action figures and plushies based on YouTube stars, will launch on May 22, 2015.

Created by toy manufacturer Jazwares, Tube Heroes will have their official launch this coming Friday. However, the new Minecraft-YouTuber mashup products have already arrived in select stores. Some popular toy reviewers on YouTube, like RadioJH Audrey (who boasts over 340,000 subscribers), have gotten their hands on Tube Heroes products and created video reviews.

CoinOpTV provides a particularly thorough overview of the new Jazwares toys for viewers. The channel’s owner, Robert Welkner, heads to Toys R Us and shows off several different Minecraft YouTuber plushies and action figures, including pieces based on CaptainSparklez, ExplodingTNT, and SkyDoesMinecraft. And according to Welkner’s video, even more products will join the collection to represent other YouTube stars.

Here’s a complete list of the current or upcoming Tube Heroes toys:

AntVenom
AshleyMarieeGaming
CaptainSparklez
CavemanFilms
ExplodingTNT
JeromeASF
KSI
SkyDoesMinecraft
TheSyndicateProject
Vikkstar123

You can check out more info about the upcoming Tube Heroes products on the brand’s Twitter or Facebook accounts, or check out the countdown on the Tube Heroes official homepage.

YouTube Wants You To Pick Your Favorite Ad From Its Past Ten Years

During the first decade of YouTube’s existence, marketers have shown that online video ads are not just made for skipping. Instead, some of the most memorable offerings in YouTube history have had brands attached to them. Now, as part of the site’s ongoing tenth birthday celebration, it has launched a contest through which it is asking viewers to pick their favorite ad of all time.

The competing ads are limited to a handpicked group of 20 videos selected from the past ten years of YouTube’s Ad Leaderboard. YouTube teamed with The Webby Awards to choose the contenders, and the two companies have managed to put together a field that covers a wide range of branded YouTube videos. There are repurposed TV commercials, ads designed to look like viral videos, and elaborate, sponsored pranks; there are videos from well-established companies and other from small businesses that used YouTube to become well-known; there are videos from YouTube’s earlier days and other that debuted in the past year. While there are certainly plenty of amazing choices that did not make the cut, it’s hard to fault any of the 20 videos in the running.

Ultimately, YouTube wants its users to decide which of these videos is their collective favorite. A voting page has been set up, and YouTube aficionados can sign up to vote by registering with their e-mail, Google+, or Facebook accounts. Voting will run until May 28th, and the results will be revealed on June 3rd.

More information about the contest is available in a blog post. Check it out, and make sure to complain vigorously about your favorite branded video that did not make the cut.

Social Media Week Los Angeles Is June 8 – 12, Here’s What You Can Expect

Social Media Week Los Angeles 2015 (SMWLA) is just around the corner. From June 8-12, 2015, hundreds of industry executives and professionals will meet to discuss everything happening in the world of social media. And the entire event promises to be full of can’t-miss sessions and speakers.

Hosted at the Bergamot Station Arts Center, SMWLA will include a keynote conversation with BuzzFeed’s Ze Frank about everything he’s learned about the emotions and attitudes towards viral sharing, and what’s in store for BuzzFeed Motion Pictures. Later, SMWLA will have a chat with Vine superstars Cameron Dallas and Nash Grier about their entertainment industry endeavors across multiple platforms, as well as a sneak peek at their highly-anticipated and soon-to-debut mobile application.

Michelle Phan and Endemol Beyond will host a session about ICONS and the new breed of digital celebrities, while Indiewire will discuss how digital distribution is changing the film industry. There are also plenty of panels, presentations, and classes sessions on how to analyze and act on social data, deal with privacy issues online, and how to up your Snapchat game.

SMWLA sessions will also cover some of today’s most pressing cultural and social issues. One panel will cover California’s recent drought and how it has changed the behavior of the Golden State’s residents. There’s even a session on how cannabis-based technology is set to grow exponentially over the coming years.

You can find more information on SMWLA on the event’s official website. You can also follow all the last-minute changes and updates via the SMWLA Twitter account. And don’t forget to snag your tickets. Early Bird tickets are on sale through May 21. Pick them up while you can right here.

Conde Nast Launches Online Video Channel For Italian Viewers

During its 2015 Newfronts presentation, Conde Nast Entertainment announced Vida Belleza, a channel that will expand its collection of high-quality videos to the Latino world. Now, Conde Nast has launched another international expansion: It’s called CNLive, and it’s a collaboration with Italy’s RAI Cinema.

RAI Cinema, the filmmaking wing of the state-owned broadcaster RAI, will use the new hub to offer bonus content related to the movies it distributes, according to Variety. In addition, a quick trip to CNLive reveals a wide variety of Italian-language videos across categories like News, Fashion, and TV.

A CNLive YouTube channel also exists, though it has been dormant since posting its channel trailer almost one year ago:

CNLive joins Conde Nast’s library of online content, much of which is highlighted on The Scene, a destination launched by Conde Nast Entertainment last year. The Scene collects videos from across CNE’s network of online video channels, which includes 18 digital homes for Conde Nast-owned publications.

Jay Z Disses YouTube (In Freestyle Rap Form)

Rapper Jay Z has dived into the music streaming game through Tidal, a service he acquired in January for $56 million. Tidal, which specializes in high-quality, lossless audio, has received a lot of negative feedback of late, but Jay Z is fighting back against his critics while also dissing Tidal’s competitors at the same time. During a private concert he performed for Tidal subscribers, Jay-Z took shots at Spotify and YouTube, calling the latter company the “biggest culprit” when it comes to inadequate compensation for artists.

One of Tidal’s biggest selling points is a favorable revenue split for creators; it takes just 25% of all royalties. On the other hand, YouTube’s 55-45 revenue split (in favor of creators) has often been criticized, and within a freestyle verse he spun about Tidal and its competitors, Jay Z added his own gripes. “I feel like YouTube is the biggest culprit,” he rapped. “Them ni**as pay you a tenth of what you supposed to get. You know ni**as die for equal pay right? You know when I work I ain’t your slave right?”

No matter how much he attacks YouTube, Jay Z cannot erase the negative reception Tidal has received thus far. The reason why the new service can offer artists such a big cut is because it charges an exorbitant $20-a-month fee. YouTube’s Music Key, by comparison, is free; even its premium service costs just $9.99 per month. One way Jay Z has justified the hefty price tag is by touting the impeccable quality of Tidal’s lossless audio, but it is very hard for many listeners to tell the difference between that format and the lossy mp3s they are used to.

Other criticisms of Tidal have focused on its design, which some users perceive as ugly, and its introductory event, which The Daily Beast described as “one of the more ostentatious and narcissistic press conferences in history.”

Jay Z is not the first rapper to fire shots at YouTube. In 2013, his pal Kanye West sounded off against the video site, calling its player “ugly” and bemoaning its then-recent redesign. In this case, it’s hard not to see Jay Z’s diss rap as a desperate attempt to drum up support for a service that simply isn’t catching on.

And the number one reason why YouTube remains so popular among its users? Convenience. Just hours after Jay Z’s performance, video of his freestyle is available on YouTube.

YouTube’s Tenth Birthday Month Continues With Playlist Of Newsworthy Moments

YouTube has arrived at the letter N as part of its month-long, A-to-Z celebration of its tenth birthday. After spotlight memes like The Harlem Shake and Draw My Life for the letter M, the video site’s Trends Blog has turned to a more serious topic: News. YouTube has created a playlist that shares a selection of its news coverage over the past decade.

The blog post that accompanies the playlist discusses the importance of YouTube’s role as a voice for anonymous filmmakers who need a platform on which to share their videos. In particular, YouTube notes the 2009 shooting of Iranian student Neda Agha-Soltan. Her death was captured by multiple videographers, who uploaded their clips to YouTube, where they were viewed millions of times and ultimately recognized by the George Polk Awards. Warning: The videos shot at that scene are very graphic.

How will YouTube continue to define future news events? For starters, the site will surely play a big role during the 2016 Presidential election, as it did in 2012. As the YouTube Trends blog post concludes, “This is only the beginning.”

FameBit Acquires Video Agency Refame, Crosses 450 Million Subscribers Mark

FameBit is expanding. The online marketplace, which connects brands to YouTube creators for branded content efforts, has acquired short-form video marketing agency Refame.

FameBit works to facilitate the connection between mid-level YouTubers and brands who can’t afford to work with top YouTube talent or MCNs. The marketplace has already connected YouTube creators with brands like L’oreal and Dollar Shave Club. Refame has a similar goal of connecting digital stars with advertisers, but instead focuses on creating short-form video content on Snapchat, Vine, and Instagram. FameBit’s acquisition of Refame means all of the brands within FameBit’s marketplace can now reach even more digital platforms.

On FameBit, Brands will be able to make content packages, which include formats like review or haul videos. Once brands set their price, YouTubers or digital creators on Snapchat, Vine, or Instagram can submit proposals for their branded content ideas. Brands select a YouTuber to work with, and that creator uploaded a sponsored video to his or her YouTube channel. So far, YouTube creators on FameBit have sent out over 100,000 content proposals, and FameBit claims that 87% of brands and 90% of YouTubers return to the platform for more collaborations.

“This is a defining moment for FameBit, ” said David Kierzkowski, co-founder and CEO of FameBit. “We see Refame as a natural addition to the long-form content our influencers are currently creating and we are excited to incorporate it into our platform. By expanding our reach to content marketers on Snapchat, Vine and Instagram, we’re giving brands the opportunity to speak to audiences across other creative platforms in ways that are most impactful and appropriate for each one of those platforms.”

FameBit now boasts more than 450 million subscribers and more than 10,000 YouTube creators on its platform. Last year, the company helped brands create more than 1,000 videos in the month of July alone, and paid out over $500,000 to creators by October.

Saturday Night Live Wants You To Dub Your Own Skits

NBC’s Saturday Night Live (SNL) has a new way for fans to create their own video skits. The comedy show is celebrating the end of its 40th season by letting users of the audio-dubbing app Dubsmash brew up their own sketches using audio snippets from the season’s best moments.

SNL will provide Dubsmash users audio clips from the 40th season’s popular digital shorts, such as “New Disney Movie,” “Back Home Ballers,” and “Office Christmas Party.” Fortieth anniversary celebration sketches, like “Celebrity Jeopardy,” the return of Stefon, and Kate McKinnon’s portrayal of Hillary Clinton will also be available. SNL plans to add more audio clips over the summer, and will even take fan requests for adding their favorite memorable lines.

Dubsmash users can access the SNL audio files via a folder hosted on the app’s home page. The app’s users will be able to record a video with an SNL file dubbing over the audio, and upload the resulting clip to Facebook, Instagram, Twitter, and other video-friendly social sites using the hashtag #DubsmashSNL. SNL will select the best submissions from users and promote them across the show’s social media accounts.

To demonstrate the kinds of content users can create with the SNL audio files on Dubsmash, several of the show’s cast members created their own clips by using a portion of Carly Rae Jepsen’s “I Really Like You,” which the singer performed when she was a guest during the 40th season. Cecily Strong sings to a slice of pizza, while Pete Davidson twirls in place while singing to the viewer.

@cecilystrong needs to tell you something. #SNL #SNLBackstage

A video posted by Saturday Night Live (@nbcsnl) on

@davidsonpete spinning @carlyraejepsen’s #IReallyLikeYou before tonight’s #SNL. #SNLBackstage

A video posted by Saturday Night Live (@nbcsnl) on

You can make your own SNL-based skits and dubbed videos by downloading the Dubsmash app from the iTunes app store or Google Play. Dubsmash currently boasts over 50 million total downloads on Google Play alone.

Woody Allen Regrets Agreeing To Create A Series For Amazon

In January 2015, Amazon Studios announced a partnership with Woody Allen would that would result in the director’s first ever TV series. At the time, it seemed like a landmark deal that would bring Amazon its highest-profile original series yet, but from the sound of it, Allen is not too happy with the agreement. In an interview with Deadline, the legendary kvetcher explained how, because of his general unfamiliarity with TV, he has “regretted every second since I said OK.”

Allen is a prolific director who has released 46 films across a 50-year career, but he has never made a TV series, and the transition is proving difficult:

“It’s been so hard for me. I had the cocky confidence, well, I’ll do it like I do a movie…it’ll be a movie in six parts. Turns out, it’s not. For me, it has been very, very difficult. I’ve been struggling and struggling and struggling. I only hope that when I finally do it — I have until the end of 2016 — they’re not crushed with disappointment because they’re nice people and I don’t want to disappoint them.”

Allen isn’t just a film director working outside of his element; he’s completely unfamiliar with TV. He told Deadline he doesn’t own a TV, and he only just learned what a streaming service is. “I’ve never seen any of those series, even on cable,” he said. “I’ve never seen The Sopranos, or Mad Men. I’m out every night and when I come home, I watch the end of the baseball or basketball game, and there’s Charlie Rose and I go to sleep.”

Why, then, would he agree to make a TV series in the first place. As Allen tells it, it was Amazon’s insistence that ultimately won out:

“Amazon kept coming to me and saying, please do this, whatever you want. I kept saying I have no ideas for it, that I never watch television. I don’t know the first thing about it. Well, this went on for a year and a half, and they kept making a better deal and a better deal. Finally they said look, we’ll do anything that you want, just give us six half hours…And they offered a lot of money and everybody around me was pressuring me, go ahead and do it, what do you have to lose?”

The result was a series deal about which Allen now says “it’s amazing how you can regret.” Of course, this doesn’t necessarily mean the series will be bad. Allen is a neurotic’s neurotic, and the angst he displays in the Deadline interview could just be part of his creative process. At the same time, the director’s deep regret cannot be a good sign. Will he still be able to put out a good product? We won’t know the answer for at least another year-and-a-half.

Allen’s full interview with Deadline contains several more tidbits about the director’s work with Amazon and his other upcoming projects.