Recently, we’ve seen a troubling trend in our space: pumping out branded content as quickly as possible is being prioritized over quality, thoughtful brand integration, and deep strategic thinking. This approach is being advanced by a breed of influencer platforms that bring a minimum viable product to the market and act as intermediaries between brands and creators, flooding the space with low-quality brand integrations.
Portal A
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Joe Biden Taps Portal A For #ImVotingFor Influencer Campaign On Instagram, Twitter
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The Drive-Thru Creator Problem: How Low-Quality Content Is Hurting Brands (And Creators)
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Portal A Brings In Branded Content Veteran Todd Barrish As Head Of Revenue And Growth
Digital veteran Todd Barrish, who drove the growth of Maker Studios as its SVP of global strategic partnerships, has joined content studio Portal A in a newly-created executive position: head of revenue and growth.
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Odell Beckham Jr. Forms Content Company To Launch His Own YouTube Channel
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Glad Challenges YouTube Vet Grace Helbig To Create An Instagram-Worthy Dish While Offroading
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Adam Rippon Teaches Lilly Singh The Ways Of Butt-Wiggling In YouTube Series ‘Break The Ice’
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Alexis G. Zall Will Go To Frightening Lengths For Followers In Portal A’s ‘Maybe Today Satan’
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Stephen Curry To Chat With Gaming Stars Myth, Hamlinz On Second Season Of YouTube Series
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Crunchyroll, Portal A To Shine Light On Diverse Anime Fandom In New Docuseries
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Content Studio Portal A Sees Partnership With, Investment From Jimmy Kimmel-Backed Wheelhouse Entertainment
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YouTube’s Own ‘Rewind 2018’ Becomes Most-Disliked Video Ever In Less Than A Week
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