NewFronts

• IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More
• Hulu’s VP Of Brand Nick Tran On Influencer Marketing: “It’s Not Bad To Be A Sellout If You Embrace It”

  Moreso than doctors, lawyers, or even firefighters, most teens today want to be influencers when they grow up, says Hulu’s VP of brand marketing and culture, Nick Tran, citing internal research.

  
• NewFronts Presenters Sought To Redefine The Concept Of ‘Primetime’ For Our Mobile Age

  At this year’s NewFronts, top Starcom Worldwide exec Kristina Lutz says that several presenters discussed reinventing the concept of television primetime for our digital age.

  
• “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin

  “Commerce is coming to the NewFronts,” says leading ad exec Noah Mallin.In an interview with Tubefilter, the head of content and experience at top ad agency Wavemaker -- which reps clients including L'Oréal, IKEA, Paramount Pictures, and Colgate-Palmolive -- said that more and more publishers are integrating commerce ventures into their presentations.

  
• Sock Startup Bombas Says YouTube Yields More First-Time Orders Than Any Other Ad Platform
• This Year’s Biggest NewFronts Buzzwords Were “Audio” And “Brand Safety”, Says Mindshare’s Christine Peterson
• More Than 250 Million Hours Of YouTube Content Are Watched On TV Screens Every Single Day
• YouTube’s Always Wanted TV Ad Dollars. But At This Year’s Brandcast, Execs Upped The Intensity Of The Pitch.
• At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland
• Target Unveils Rebranded In-House Media Agency ‘Roundel’ At Inaugural NewFronts Outing
• Target Names Digital Vet Karyn Spencer Director Of Talent Partnerships And Influence Marketing (Exclusive)
• Meredith Adds New Shows From Katie Couric And Brandon Maxwell, Doubling Down On #SeeHer Movement