NewFronts

• Snap Says It Reaches More 13 To 24-Year-Olds In The U.S. Than Facebook, Instagram, And Messenger Combined
• Hulu’s NewFronts Presentation Unveils Interactive Ad Format ‘GatewayGo,’ Nielsen Ad-Targeting Integration

  YouTube isn’t the only platform doubling down on interactive ads.

  
• Roku Kicks Off Virtual NewFronts With Tools To Help Advertisers Weather Pandemic

  Roku kicked off the first virtual NewFronts today by addressing the coronavirus pandemic head-on, and the myriad ad tools that it is offering to help marketers meet these uncertain times.

  
• NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing

  The final schedule for this year’s rescheduled and completely virtual NewFronts, kicking off on Monday, is finally here. Organizing body the Interactive Advertising Bureau (IAB) says that 8,500 media buyers have pre-registered to view the online video-focused event, which will take place from June 22 to 26 and comprise a total of 30 presentations. 

  
• IAB Unveils Lineup For First-Ever Virtual NewFronts With TikTok, Snap, More
• NewFronts Unveils First Slate Of Presenters For Rescheduled Event, Which Will Tackle Coronavirus Crisis
• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
• The NewFronts Have Been Rescheduled For The Week Beginning June 22
• YouTube To Stream This Year’s Brandcast Due To Coronavirus, As NewFronts Recommends Other Presenters Do The Same
• IAB Reformats NewFronts Once Again With Eight-Day Event, Breakout Sessions For ‘Audio’, ‘Influencers’
• Digitas Content Chief Scott Donaton Hops Over To Hulu As Head Of Creative
• How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth