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The schedule is set for the first-ever virtual NewFronts, which will take place from June 22 to 26.
Organizers say the event will seek to provide advertisers with a holistic view of the streaming universe, which is currently in the midst of dramatic change, given the surge in streaming precipitated by the coronavirus pandemic. Dozens of events will showcase the data and trends behind this boom in viewership in realms like lifestyle content, news and audio, esports (a full day is being dedicated to the sector, and is still being programmed), and gaming.
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You can check out the full schedule for the NewFronts below, with additional participants to be announced. Virtual presentations will be held each day from 12:00 to 4:00 pm ET, including Hulu, YouTube, Condé Nast, Crackle Plus, Ellen Digital, Forbes, Roku, The Wall Street Journal, Snap, TikTok, Tubi, Vevo, Vice Media Group, Vibenomics, and 3BLACKDOT. Facebook, GSTV, Samsung Ads, TiVo, Tremor Video, and Xandr will contribute industry insights sessions.
All events are invite-only for buy-side brand marketers and agency executives, according to the IAB, with invitation requests available here.
“We’re still adding more presenters, more insights, and more surprises, plus we’re in the final stages of bringing on an incredibly interesting host for this year’s NewFronts,” IAB president David Cohen said in a statement.
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