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The NewFronts, which unveiled a revamped format pre-coronavirus, and then shifted the event online to a later date in the wake of a worsening pandemic, has announced its first slate of presenters — as well as the new thematic focus — for this year’s event, which is slated to take place from June 22 to 26.
“We are living through one of those rare moments of sweeping change right now: a vast reset and reinvention of audience behavior,” the Interactive Advertising Bureau (IAB), which annually hosts the NewFronts, wrote in a statement. “Consumers and businesses alike have already moved from panicked triage to urgent innovation to a surprised and confident embrace of entirely new ways of working and playing.”
To this end, the event will focus on the impacts that the coronavirus has had on the digital marketing sector, including how consumer media habits have changed, how long these changes might last, and the most critical implications for marketers.
Confirmed (virtual) presenters include NewFronts founding partners Hulu and YouTube, plus Condé Nast, Crackle Plus, Ellen Digital, Roku, short-form political video startup The Recount, The Wall Street Journal, Tubi, location-based audio company Vibenomics, and digital studio 3BlackDot. And while they won’t be hosting individual presentations, companies contributing to this year’s NewFronts programming in other capacities include Facebook, data-driven video network GSTV, Samsung Ads, ad tech company Tremor Video, and Xandr, the ad and analytics division of AT&T.
Additional presenters and programming details will be announced soon, the IAB said.
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