igtv

• Instagram Finally Brings In Monetization For (Some) Creators With Purchasable Badges, IGTV Ads
• IGTV Redesign Puts Creators Center Stage, Adds New ‘Discover’ Tab, Hands-Free Recording

  Instagram is continuing to tweak its IGTV long-form video hub -- this time with a redesign of its standalone app. The new IGTV app homepage will feature a creator at top -- tailored to each user's tastes based on existing follows and other data.

  
• Instagram’s IGTV Reaching Out To “Emerging” Creators For Ad-Share Tests This Spring

  After confirming that it was internally prototyping ad-share monetization for its IGTV video hub last month, via the so-called Instagram Partner Program, Instagram is now reportedly been reaching out to creators about participating in beta tests. 

  
• Instagram Reportedly Toying With ‘Video Response’ Feature For IGTV

  Instagram may be looking to add a new dimension to its episodic video hub IGTV. According to reverse-engineering technician Jane Manchun Wong, who uncovered screenshots, the episodic video hub may be experimenting with a new 'Video Reactions' option that would enable viewers to respond to IGTV content with videos of their own.

  
• Instagram Confirms It’s Prototyping An Ad-Share Monetization Program For IGTV
• Instagram’s Standalone IGTV App Has Clocked Just 7 Million Downloads To Date (Report)
• Michelle Obama To Launch College Docuseries On IGTV, ‘A Year Of Firsts’
• Condé Nast Reveals Latest IGTV Slate Amid Revamped Ad Strategy
• IGTV Is Funding Creator Content — When It Doesn’t Touch On Politics, Social Issues
• IGTV Rolls Out Tools Enabling Creators To Publish Videos As An Episodic Series
• Instagram Partners With Jonah Hill On Anti-Bullying Docuseries For IGTV
• Subnation’s ‘LVL UP’ Highlights Explosion Of Premium Content For Esports