esports

• NRG Esports Unveils New ‘Full Squad’ Content Brand Targeting Casual Gamers
• SypherPK Signs Exclusive Streaming Deal At Twitch, Establishes Talent Incubator For Up-And-Comers

  SypherPK, the Twitch creator best known for creating educational content to help players improve their skills, is the latest streamer to sign an exclusive deal at the Amazon-owned platform. 

  
• Talent Firm Loaded Adds Pro Gamer Maria ‘Chica’ Lopez To Starry Roster

  Esports-focused talent management firm Loaded has added Maria 'Chica' Lopez to its illustrious roster, which includes top gamers like Shroud, AnneMunition, Ninja, DrLupo, CouRage, Summit1G, MLB pro Bryce Harper, and entertainment multi-threat Jordan Fisher.  

  
• UTA Taps Activision’s Eugene Wu To Work On Esports Brand Partnerships

  Talent agency UTA has hired Eugene Wu to serve as a brand partnerships executive within its esports department. Wu, an esports vet, will report to UTA’s head of esports, Damon Lau, and will focus on building brand partnerships for UTA’s roster of nearly 100 esports athletes and gaming creators. 

  
• Twitch Unveils ‘Versus,’ Which Lets Anyone Create, Manage, And Livestream Their Own Esports Competition
• As Esports Go Mainstream, Some Important Lessons for Brands
• FaZe Clan Takes Ownership Stake In Meal Replacement Shake Startup ‘CTRL’
• Esports Conglomerate ReKTGlobal Pacts With Management Company TalentX On Gamer-Focused Firm
• Twitch Launches Esports Directory To Help Viewers Navigate Pro Gaming Streams
• FaZe Clan Raises $40 Million In Series A From Slew Of Top Rappers, Athletes, Music Execs
• Digital Sports Upstart Overtime Acquires Esports Org Evade, Forms New ‘Fortnite’ Team
• Insights: Talent Wars And Hot Trends Reshape Game Streaming For The Long Term