As esports continues to see explosive growth, brands and platforms are placing bets on favorite gamers and creating premium content opportunities to engage fans. One of the latest: LVL UP, an IGTV series hosted by esports commentator and influencer Alex ‘Goldenboy’ Mendez and sponsored by Subnation and IMGN.
esports
- UTA Adds To Burgeoning Esports Roster With Call Of Duty Star Seth ‘Scump’ Abner
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Subnation’s ‘LVL UP’ Highlights Explosion Of Premium Content For Esports
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Insights: The Future Of The NFL Is TikTok, And Other Hail Mary Passes For Continued Relevance
The NFL is now on TikTok, the hugely Chinese karaoke-video app, as it tries to connect with young audiences and remain relevant. Good luck with that.
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Rapper Offset Invests In Leading Esports Collective FaZe Clan
Another rap luminary has invested in one of esports buzziest factions. Offset, who is a member of hip hop trio the Migos and the husband of Cardi B, has tendered an undisclosed investment in the FaZe Clan.
- Leading Esports Talent Firm Loaded Inks ‘Fortnite’ Star Dennis ‘Cloakzy’ Lepore
- Esports Upstart 100 Thieves Signs Gaming Luminary Jack ‘CouRage’ Dunlop
- YouTube’s FaZe Clan Inks Sponsorship, Content Pact With Automaker Nissan
- Gaming Luminaries Ninja, DrLupo, And CouRage Sign With Talent Management Firm ‘Loaded’
- Esports Pioneer Alex Garfield Raises $9 Million To Launch Gaming Upstart ‘Popdog’
- Former Machinima Talent Exec Amber Howard Joins Abrams Artists Agency
- Drake And Scooter Braun Join Nadeshot’s ‘100 Thieves’ Esports Startup, Which Has Raised $25 Million To Date
- Ninja Becomes First Gamer To Cover ‘ESPN Magazine’, Says He’s Making Seven Figures Monthly
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