Though it may feel like only yesterday, the YouTube Adpocalypse kicked off almost two years ago in March 2017, whereupon top advertisers like AT&T yanked their spend from YouTube after ads appeared alongside objectionable content, including videos containing terrorist propaganda and hate speech.
AT&T
- One Month After Returning To YouTube, AT&T Once Again Yanks Ad Spending Following Discovery Of Pedophilic Comments
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2 Years After ‘Adpocalypse’, AT&T — The World’s Second Largest Advertiser — Returns To YouTube
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Hulu, AT&T Considering Ads That Will Play When Viewers Pause
The age of “pause-vertising” may be upon us. Hulu and AT&T are considering adding -- Hulu to the ad-lite tier of its streaming service, and AT&T to DirecTV -- ads that will roll when viewers pause movies or shows.
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Otter Media Lays Off 140 Staffers Amid Reorganization Of Rooster Teeth, Fullscreen, Machinima, More
Otter Media -- the parent company of Fullscreen and Rooster Teeth -- which was purchased in full by AT&T last August and subsumed into its WarnerMedia division, is set to undergo a sweeping reorganization that will see the layoff of about 10% of its full-time and contracted staff.
- Insights: AT&T Corporate Cleanup Of Streaming Sites Stamps Out The Interesting Stuff
- FilmStruck Is Latest Casualty Of WarnerMedia Streamlining, Will Shutter In November
- Turner Axes Super Deluxe Following AT&T’s Time Warner Acquisition
- Vlog Squadder Scotty Sire Drops Self-Funded Debut Album ‘Ruin Your Party’
- Rooster Teeth Partners With DC For ‘RWBY’, ‘gen:LOCK’ Comic Books
- Fullscreen Founder George Strompolos Steps Down As CEO Following AT&T’s Acquisition Of Otter Media
- AR Headset For Creators, Magic Leap One, Goes On Sale Today For $2,295
- AT&T Acquires The Chernin Group’s Stake In Otter Media In Reported $1 Billion Deal
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