News

• Lilly Singh Ends Late-Night Show, Signs Production Deal With NBCUniversal
• Ellen Digital Ventures Unveils 3 Fan-Focused Content Verticals During NewFronts Outing

  Ellen Digital Ventures (EDV), the digital outpost founded by beleaguered talk show host Ellen DeGeneres, has announced a trio of overarching fan-focused content verticals at its NewFronts outing his year. 

  
• Creators On The Rise: 5 Months Ago, Marc Jones Made A 36-Second Video To Test His New Camera. Now, That Clip Brings In A Million Views A Day.

  When his YouTube stats told Marc Jones his upload was bringing in 250,000 views an hour, he figured the site was glitched.

  
• TikTok Urges Brands To Participate In Creator Community, Vows Its Popularity Will Persist Post-Pandemic

  At its second-ever NewFronts presentation, hosted by musician-influencer Tai Verdes, TikTok reiterated its stance as one of the online video sector’s key drivers of culture, and touted the catalytic impact it's had on modern retail. 

  
• Wheelhouse DNA Inks YouTube Pact With Rapper And Social Media Star 24kGoldn (Exclusive)
• Prince William And Kate Middleton Launch Official YouTube Channel
• Twitter Unveils Bevy Of Branded Content Deals With Billboard, Genius, Refinery29, Tastemade
• This Week In Social Video: Billie Eilish, NFL Draft, Kentucky Derby
• Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA
• BuzzFeed, Absent From NewFronts Since 2016, Returns To Tout Business Diversity, ‘Lighthouse’ Ad Product
• Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 05/03/2021
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/03/2021
• YouTube ‘Shorts’ Is Rolling Out To All Creators In The U.S., Will Replace ‘Explore’ Tab On App Homescreen
• Conde Nast Clocks 62 Million YouTube Subscribers, Unveils New Shoppable Ad Product
• YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day
• Twitter Purchases ‘Scroll’ As It Builds Subscription Product That Will Include Ad-Free Articles
• YouTube Sets Original Docuseries With Will Smith, Alicia Keys, Migos At ‘Brandcast Delivered’
• Creator-To-Fan Video Chat Platform ‘Bright’ Launches With Talent Including Madonna, Laura Dern, D’Amelio Sisters
• Roku Unveils First Original Programming Slate Featuring Quibi, ‘This Old House’
• At Inaugural NewFront, Amazon Reports 120 Million Monthly Viewers Of Ad-Supported Video Content
• Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated
• VidCon Names Nicole Leo Director Of Creator Partnerships, Promotes 4 Staffers
• Verizon Selling Yahoo And AOL To Private Equity Firm Apollo Funds For $5 Billion