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Snapchat’s next slate of star-studded originals includes series fronted by Charli and Dixie D’Amelio, Megan Thee Stallion, and Manny MUA.
At its 2021 NewFronts presentation, the platform said its 2018 decision to push into original programming “has been one of our biggest achievements” for driving traffic to its Discover feed.
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According to Snapchat, in the latter half of 2020, 85% of the U.S. Gen Z population tuned in to at least one of its 128 original shows. Across the whole year, more than 400 million people watched its originals and shows from Snapchat’s publisher partners, it added.
Originals Snapchat highlighted as having particularly notable traffic included Ryan Reynolds’ Ryan Doesn’t Know, which debuted in February and to date has brought in more than 20 million viewers; Jaden Smith’s The Solution Committee, which debuted in September 2020 and brought in 11 million viewers; and Will Smith’s Will From Home, which has 43 million viewers across two seasons. (Worth noting: Smith was a central figure in Snapchat’s presentation, appearing to give a past Will From Home guest $100,000 to continue charitable efforts.)
The company also dropped a few non-original-specific viewership figures, including the fact that each month, more than 100 million people watch entertainment content on Discover, and more than 85 million people watch sports content.
News content has grown, too: Snapchat said that in 2020, more than 200 million people total watched content from outlets like NBC News, The Wall Street Journal, and The Washington Post.
As for new originals, Snapchat unveiled nine upcoming series. TikTok’s D’Amelio sisters (who have a combined follower count of 160+ million on the video app) are fronting a “larger than life competition series” where they’ll challenge fellow celebrities to feats of “bravery, athleticism, and ingenuity,” per the company.
YouTube beauty guru Manny MUA (4.87 million), meanwhile, will star in Coming Out, a series that’ll “follow six young people as they gather the courage to reveal themselves to friends and family for the very first time.”
You can see full descriptions–provided by Snapchat–for the entire slate below.
- Off the Leash–Premieres 2021
With multiple Grammys to her name, including Best New Artist, Megan Thee Stallion commands the charts, popular culture, and now Snapchat! In this new series, she’ll be joined by celebrity friends and their pets hosted in a way that only Megan can. Produced by Westbrook Media
- Charli vs Dixie–Premieres 2021
In a larger than life competition series, Charli and Dixie D’Amelio go head-to-head in epic challenges that test their bravery, athleticism, and ingenuity while their squad of famous friends judge from the sidelines. Produced by Westbrook Media
- Coming Out–Premieres 2021
Explore one of the biggest transitions in a person’s life as they come out to the world with the support of one of the most-loved icons in the LGBTQ+ community, Manny MUA. We’ll follow six young people as they gather the courage to reveal themselves to friends and family for the very first time. Produced by 44 Blue Productions
- Lago Vista—Premieres 2021
In a docu-soap that redefines what it means to be an all-American teen, we follow seven high school seniors and recent grads through self-shot footage, as they navigate the wild, complicated, and unexpected moments of life and love in Lago Vista, Texas. Produced by GoodStory Entertainment
- Twinning Out–Premieres May 15
Twins and internet superstars, Niki & Gabi DeMartino, risk their boyfriends, besties, and inseparable sisterhood to make some of the biggest decisions of their lives and launch their careers to the next level. Produced by Bunim/Murray Productions
- Meme Mom–Premieres 2021
With one of the fastest growing accounts on Snapchat, NicoleTV is giving us an all access look into her life. We’ll laugh and cry as she has to grow up fast with a newborn baby, skyrocketing career, and live-in-mother all under one roof! Produced by Maven
- Endless (Season 4)–Premieres May 8
While Summer and Dylan have gone their separate ways, we know that young love never grows old. With an all-new season and new cast, we follow rising creator superstars Gabby Morrison and Andre Swilley to find out if meeting online can actually lead to real love IRL. Produced by Bunim/Murray Productions
- The Me and You Show–Premieres 2021
A first-of-its-kind personalized sketch comedy show starring you and your best friend. Using Snapchat’s Cameo technology, you become the lead actor in funny scenes with one of your best friends on Snap. Produced by Big Breakfast
- Breakwater–Premieres 2021
A futuristic YA drama set in a world of climate refugees. In the dangerous coastal slums outside the Los Angeles Seawall, people dream of winning the visa lottery to the safe zone while Mai, a savvy 20-year-old fixer who grew up in the Breakwater, must race against an impending hurricane to complete a mission for survival. Produced by Retrofit Films
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