[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week’s ranking of the top 50 most-viewed US-based YouTube channels features a variety of entrants: There are children’s channels operated by major media companies, children’s channels run by smaller, independent operations, and children’s vlog channels featuring a single young star. So basically, there are a lot of ways to crack this ranking — but it seems to help if your channel appeals to little kids.
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Cocomelon – Nursery Rhymes is ahead of the field in the US, and as the calendar turns from April into May, there’s no evidence to suggest that any American channel will catch up with the Southern California-based animators any time soon. Cocomelon’s latest seven-day totals include 621.9 million weekly views, a figure that brings the channel within 500 million hits of 100 billion lifetime views. Look for it to smash past that milestone next week.
The big change in this week’s US top five came in the #2 spot, which is occupied by Kids Diana Show. The popular family vlog moved up two spots from last week after receiving 379.5 million weekly views. That was enough traffic to push previous #2 Vlad and Niki down to third. That Floridian family vlog, which follows its two titular boys, picked up 370.1 million weekly views over our latest measurement period. Its total puts it only slightly ahead of Like Nastya, which landed in the #4 spot in this week’s US top 50. That channel’s child star, born in Krasnodar and based in Florida, brought 368.3 million weekly views to her videos during the last week of April.
Toys and Colors rounded out the US top five for the second straight week. The kid-friendly hub received 275.4 million weekly views.
In case there isn’t enough family-friendly content for you in this week’s US top five, some major media brands are offering their own all-ages fare further down in the ranking. The chart’s 41st-place finisher is Netflix Jr., the kid-facing arm of the streaming titan. Netflix Jr. was able to move up from 68th place thanks to a 45% week-over-week traffic increase, which allowed it to reach an impressive total of 77.7 million weekly views.
Though Netflix is based in Los Gatos, California, a main driver of Netflix Jr.’s YouTube growth is the Indian Netflix show Mighty Little Bheem, which has produced some incredibly popular clips since its 2019 premiere. One such clip has received more than 438 million views to date, making it the most-watched Netflix video on YouTube.
But Netflix Jr.’s YouTube presence goes beyond Mighty Little Bheem. The channel entertains its young fans with regular live streams, which feature many of the family programs you can find on the Netflix streaming service. I want to give a special shoutout to the delightful Waffles and Mochi, which features a fun tie to the online video industry. Its director, Jeremy Konner, was also the co-creator of the web series-turned-Comedy Central hit Drunk History.