[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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India and the United States continue to rule our worldwide ranking of the top 50 most viewed YouTube channels of the week. The top 13 spots in our latest global chart, as well as 33 spots in the top 50, all went to channels that fly one of those two flags. An Indian channel is leading the way in the #1 spot; you can probably guess which one.
T-Series is still on top. The indefatigable digital hub, which defines itself as India’s largest record label, continues to bank millions of fresh views every single day. It closed out April by pulling in 677.2 million weekly views, which allowed it to continue occupying the global #1 spot it has held throughout 2021.
The next three channels in the global chart, all of which held onto the positions they reached last week, are giving T-Series a run for its money. All of them received more than 600 million weekly views in our latest count, and the channel at the front of this oncoming group — Sony-owned SET India — is within 20 million weekly views of T-Series. It used its collection of TV clips to wring 658 million weekly views out of its predominantly South Asian audience.
The other two channels to join the 600 million view club this week were Cocomelon – Nursery Rhymes and Sony SAB. The former, an American producer of colorful animated content, placed third in the world after racking up 640.5 million weekly views. Sony SAB is hot on its heels. The TV-adjacent Indian channel, which shares an owner with SET India but specializes in comedy content, cemented its fourth-place finish thanks to 636.4 million weekly views.
Vlad and Niki rode a 56% week-over-week viewership increase to move up two spots and claim the #5 position in our global ranking. The American family vlog boasted 577.8 million weekly views in our latest count.
Though more channels in the global top 50 hail from India than anywhere else, several other Asian nations are frequently represented in our worldwide ranking, including Pakistan and Turkey. What may not be immediately apparent, especially to us westerners, is that the popular channels in these countries share many viewers in common — much in the same way that an American viewer might watch a channel based in the UK.
For example, consider HUM TV, a Pakistani TV station with a big presence on YouTube. In our latest global chart, HUM counted 205.1 million weekly views, which represented a 52% week-over-week viewership jump and allowed for a move from 43rd place in the world up to 21st. The videos driving much of this growth are full episodes of popular Pakistani shows. For example, episode 10 of the romantic drama Raqs-e-Bismil (which literally translates to “Dance of the Wounded”) has received more than 9.2 million views since its arrival on YouTube in February.
But it’s not just Pakistani viewers who are flocking to this video. Its comment section reveals that Raqs-e-Bismil also has a large following in India.
HUM TV’s YouTube success shows what is possible when audiences from across South Asia unite. And for anyone who got hooked on Raqs-e-Bismil, the channel offers many other dramas for its loyal clientele.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 19 channelsin the Top 50.
United States: 14 channels in the Top 50.
South Korea: 4 channels in the Top 50.
Pakistan: 3 channels in the Top 50.
Canada, Russia, and Thailand: 2 channels in the Top 50.
Argentina, The Philippines, Romania, and Turkey: 1 channel each in the Top 50.