Events

• IAB Reformats NewFronts Once Again With Eight-Day Event, Breakout Sessions For ‘Audio’, ‘Influencers’
• Tentpole Events Boost Celebs’ Engagement On Social

  Tentpole events like the Oscars and Super Bowl aren't just a boon for networks looking for live viewers—they can help celebrities achieve above-average engagement rates on social media as well.

  
• Brands Owning Super Bowl Social Video Conversation Before And After Game

  The Super Bowl is one of TV’s biggest annual events, but its audience-gathering presence extends to social video platforms like Facebook, Instagram, Twitter, and YouTube as well.

  
• James Charles To Attend VidCon 2020 For The First Time As A Featured Creator

  VidCon 2020’s roster of over 150 featured videomakers has been brushed up by one more: James Charles.

  
• Which Celebrities’ Super Bowl Teasers Are Scoring The Most Engagement?
• How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth
• David Dobrik, Vat19, Ryan ToysReview Named Finalists At Second Annual ‘Streamys Brand Awards’
• IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More
• HBO, The Walking Dead, And Star Trek Grab Comic-Con Spotlight On Social Video
• MacDoesIt, Ash Hardell, Freddie Ransome To Headline 7th Annual Buffer Festival
• At VidCon, YouTube Announces Addition Of Channel Membership Levels, ‘Super Stickers,’ More Merch Shelf Vendors
• Just For Laughs Comedy Festival Announces 5 Finalists In Short-Form Pitch Contest