Events

• First-Ever VidCon Abu Dhabi Pushed To December Amid Coronavirus Concerns
• WME Alum Kenny Layton Named VidCon’s Director Of Talent Partnerships

  William Morris Endeavor alum Kenny Layton has joined VidCon as its new director of talent partnerships.

  
• IAB Reformats NewFronts Once Again With Eight-Day Event, Breakout Sessions For ‘Audio’, ‘Influencers’

  The NewFronts have undergone a restructuring once again.After halving the formerly two-week marketplace -- where publishers and platforms convene for high-octane showcases of their latest programming ventures and ad offerings in a bid to drive sales -- to a one-week event in 2018, the Interactive Advertising Bureau (IAB), which hosts the event, has announced further changes for 2020.

  
• Tentpole Events Boost Celebs’ Engagement On Social

  Tentpole events like the Oscars and Super Bowl aren't just a boon for networks looking for live viewers—they can help celebrities achieve above-average engagement rates on social media as well.

  
• Brands Owning Super Bowl Social Video Conversation Before And After Game
• James Charles To Attend VidCon 2020 For The First Time As A Featured Creator
• Which Celebrities’ Super Bowl Teasers Are Scoring The Most Engagement?
• How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth
• David Dobrik, Vat19, Ryan ToysReview Named Finalists At Second Annual ‘Streamys Brand Awards’
• IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More
• HBO, The Walking Dead, And Star Trek Grab Comic-Con Spotlight On Social Video
• MacDoesIt, Ash Hardell, Freddie Ransome To Headline 7th Annual Buffer Festival