The finalists have been announced for the second annual Streamys Brand Awards — an expansion of the flagship Streamy Awards that commemorates brand advertising innovation in the digital industry.
The winners of the Streamys Brand Awards will be announced at the NewFronts West, a West Coast iteration of the Interactive Advertising Bureau’s (IAB) long-running NewFronts marketing showcase in New York. The awards will be held on Sept. 11 at NeueHouse Hollywood, hosted by ClevverTV’s Emile Ennis Jr. — who recently conducted a deep dive interview with YouTube luminary Shane Dawson.
The Streamys Brand Awards comprises six categories: ‘Brand Engagement’, for a campaign that has utilized influencers to help consumers engage with a brand; ‘Branded Content: Series’, for the innovative use of original online video; ‘Branded Content: Video’, recognizing a single branded video; ‘Emerging Platform’, recognizing advertising on new mediums like VR, AI, and podcasts; ‘Influencer Campaign’, recognizing creator-driven social video campaigns; and ‘Social Good Campaign’, for multi-platform advertising that is seeking to raise awareness or funds for a cause.
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Last year’s Streamys Brand Awards Winners included Kevin Hart, Hannah Hart, Rudy Mancuso, AT&T, Brita, Glad, and more.
At the same time as the Streamys Brand Awards finalists were announced, the IAB has unveiled the talent lineup for this year’s NewFronts West, which is set to be hosted by digital comedian and Ellen staple Kalen Allen. Other celebs in attendance will include Irish influencer and activist Sinéad Burke, actress and author Jamie Lee Curtis, comedian Baron Vaughn, and SoulPancake co-founder Rainn Wilson.
Presenters for this year’s event — which will comprise 20 sessions and welcome over 500 attendees on Sept. 11 and 12 at NeueHouse Hollywood — will include ART19, Digitas, Facebook, Fuse Media, Jukin Media, LiveXLive, and Vevo. Additionally, speakers will hail from publishers and brands like Baobab Studios, Chipotle, Digitas, Fox, Freeform, Johnson & Johnson, Levi Strauss & Co., Mattel, and Universal Studios.
You can check out the full lineup right here, as well as the full rundown of the Streamys Brand Awards finalists below:
Brand Engagement — Campaign that has utilized influencers and content creators to help consumers engage with a brand
- #FindMyiD – Clinique • Black Tomato
- Barbie – Mattel Digital Engagement Group • Mattel Television • Fullscreen • Rainmaker Studios • Dreamworks TV
- Chipotle + David Dobrik – Chipotle • Collab
- David Dobrik x SeatGeek: Becoming a Member of the VlogSquad – SeatGeek
- Peace Props – Peace Tea • EpicSignal
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- Honorable Mentions:
- Instagram Search Party for Emily Nelson – A Simple Favor • Lionsgate • PopShorts
- Nike “Just Do It” Pep Talks – Nike • C+C • Collab
- We Love the Earth – Verizon Media • Lil Dicky • Nigel Tierney • Dirty Burd • RYOT • Verizon Media • SB Projects • Iconic Engine • Leonardo DiCaprio Foundation • Sacks &Co. • 3DAR
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Branded Content: Series — Branded series that engages audiences with innovative use of original online video and best practices in social media
- Cold As Balls – Old Spice • Laugh Out Loud Network • OBB Pictures
- Road to Wizdom – AARP • Washington Wizards
- Science of Mortal Kombat – Mortal Kombat • Because Science • Nerdist • NetherRealm • Warner Bros. Interactive Entertainment
- The Purple Boys – Purple • Tim and Eric
- Will It Clog? – Liquid-Plumr • VAT19 • Reach Agency
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- Honorable Mentions:
- #HearMeOut – Cricket Wireless • OUST Creative Agency • Max Borges Agency
- Guilty Party: History of Lying – AT&T Hello Lab • Fullscreen
- Pet Friendly – VCA • Refinery29 • Observatory
- Warriors of the West – Coors Banquet • UPROXX • Spark Foundry • Publicis Media/li>
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Branded Content: Video — Single branded video that engages audiences with innovative use of original online video and best practices in social media
- Jurassic World as a Chain Reaction Machine – Jurassic World • WatchMojo • Stir Brands + Entertainment • Universal Pictures
- Michelle Khare: Challenge Accepted: I Tried Marine Bootcamp – United States Marine Corps • Studio71
- Rabbit Hole – HTC Vive • FaZe Clan
- Snoop Dogg x NikkieTutorials – Marc Jacobs Beauty
- The Try Guys Try 13 Future Technologies At Google – Google I/O • Famebit by YouTube • Google Social Lab
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- Honorable Mentions:
- Hot Cizz – G FUEL • FaZe Clan
- Stephen Curry Belts Out “Hamilton” with Daughters Riley and Ryan – Infiniti • Unanimous Media • Portal A
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Emerging Platform — Innovative advertising on new digital platforms and mediums, including VR and immersive video, voice and A.I., digital audio and podcast reads, and new social video platforms
- #findyourmagic – The House with a Clock in Its Walls • QYOU Media • Universal Pictures • TikTok
- Jimmy Fallon ‘Tell Me A Joke’ – Amazon Alexa • The Tonight Show Starring Jimmy Fallon • NBC Entertainment
- Smule Duet with Natasha Bedingfield – MTV’s The Hills: New Beginnings • MTV Digital Marketing and Social Engagement
- Tasty x eko – Walmart • BuzzFeed
- WrestleMania Kickoff – WWE • NextVR • Oculus
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- Honorable Mentions:
- #DreamBigVolumeChallenge – Marc Anthony
- John Wick: Chapter 3 – Parabellum Top Reactions – John Wick: Chapter 3 – Parabellum • Lionsgate • Stardust
- NBA Game Changers – Express • Twitch
- She-Ra Launch – She-Ra • Dreamworks TV • AvatarLabs
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Influencer Campaign — Creator-driven branded online and social video campaigns
- #MyTruth #MyCalvins – Calvin Klein • Famebit by YouTube
- Chipotle + David Dobrik – Chipotle • Collab
- David Dobrik x SeatGeek: Becoming a Member of the VlogSquad – SeatGeek
- Look, there’s no reason not to use Honey – Honey • Night Media
- Ryan’s World x Colgate – Colgate • Ryan ToysReview • pocket.watch
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- Honorable Mention:
- Launch of Apex Legends – Electronic Arts • Branded Entertainment Network
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Social Good Campaign — Multi-platform campaign to raise awareness or funds for a cause with tangible results
- Because of You – Ad Council • Brat
- Finding Home in America – Zillow • ATTN
- Generation Good – Cheerios • Ellen Digital Network
- Let’s Talk About Turbans (Gasp!) – We Are Sikhs • Funny Or Die
- Teens React to Texting and Driving (Distracted Driving) – AT&T It Can Wait • FBE
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- Honorable Mentions:
- Chuggin’ on Clouds (Music Video) – Truth • CollegeHumor • Sawhorse
- MTV’s +1 the Vote – MTV’s +1 the Vote • MTV
- Undercover Lyft with Chance the Rapper – The New Chance Fund • Lyft Entertainment
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