Data

• Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?
• Climbing The Charts: Which Top Creators Are Growing Watch Time Across Facebook And YouTube?

  
• Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows (Report)

  Within the report, data from Tubular and Nielsen shows that for traditional linear TV companies, social video (Facebook and YouTube, in this case) offers about 70% of the reach that linear provides. For others, the divide's even slimmer. Walt Disney Co., for instance, is nearly even (52% vs. 48%) in terms of reach on social vs. linear TV.

  
• Discovery/Warner Merger Makes Conglomerate With As Many As 150 Million Unique Viewers In U.S.

  The streaming wars have been going for years, and recent moves have escalated the arms race even further. Right on the heels of Discovery and WarnerMedia joining forces in the name of video content, Amazon's MGM Studios buy could elevate the retail giant's filmmaking aspirations.

  
• Twitch Continues To See Record Traffic, With New Installs Up 62% YOY (Report)
• This Week In Social Video: Billie Eilish, NFL Draft, Kentucky Derby
• This Week In Social Video: The Oscars, ‘Shang-Chi,’ And UFC 261
• This Week In Social Video: Jake Paul, F9, Twitter’s Surprise Endings
• This Week In Social Video: Tributes To Prince Philip And DMX, Klem Family Keeps Surging
• This Week In Social Video: Trailers Face Off, Zags’ Game-Winner, Messi vs. Ronaldo
• This Week In Social Video: Lil Nas X, Vaccinations, Gun Legislation
• This Week In Social Video: March Madness, Falcon/Winter Soldier, Cooking