LinkedIn is the latest platform to experiment with a TikTok-style feed. The professional social network acknowledged that it’s testing a feature that arranges its videos in an endlessly scrolling vertical stream.
Austin Null, a vlogger-turned-exec who works for influencer marketing firm McKinney, spotted the new layout in the LinkedIn app. Null noticed LinkedIn’s answer to the For You Page in a tab titled “Video,” and he shared his findings on his personal LinkedIn account. He speculated that a short-form video feed could make the professional platform a more appealing option for creators.
“For those saying ‘we don’t need another TikTok’ I would say you’re missing the point, respectfully,” Null wrote. “This won’t be TikTok because the ethos of LI as a platform is vastly different than TikTok. But the content approach of TikTok should absolutely be implemented here.”
LinkedIn confirmed to TechCrunch that it is testing a vertically-oriented video feed. The experiment is still in its early stages, and for most users, it is currently inaccessible. But it seems clear that LinkedIn, like Spotify, X, and many other apps before it, is considering how it might mimic TikTok’s engaging user experience.
This is not the first time that LinkedIn has taken inspiration from TikTok. It tested a vertical Discover feed in 2022, one year after hiring TikTok alum Julian Wettstein as its Head of Creator Management in Europe, the Middle East, and Latin America.
As LinkedIn has trended toward a more mobile-friendly video layout, it has broadened its overall investment in creators. Products like Creator Mode have encouraged users to share their stories and move beyond the generic “work talk” that previously dominated LinkedIn feeds. The shift toward more authentic creator content has opened up opportunities on the platform for marketers, newsletter writers, and podcasters.
On occasion, TikTok has borrowed some of LinkedIn’s signature elements as well. In 2022, the ByteDance-owned app rolled out a feature that lets users see the accounts that have viewed their personal profiles.
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