Creator Authority is setting its sights on LinkedIn‘s growing creator community. The new agency is facilitating influencer marketing deals on the platform known for its professional content.
Two-month-old Creator Authority was co-founded by Brendan Gahan (pictured above), the former Chief Innovation Officer at creative agency Mekanism, and Mandi Hopper, a veteran of Mekanism and influencer agency Collectively. (Gahan is also an occasional Tubefilter contributor.) With their new company, Gahan and Hopper are establishing a firm Gahan describes as a “LinkedIn influencer marketing company.” He told AdAge that Creator Authority will build on the “nice supplemental revenue” that some creators are already generating from LinkedIn-based deals.
Creator Authority helps brands develop their LinkedIn marketing strategy and introduces them to influencers on the platform. Gahan cited fintech company Tipalti as one of his firm’s initial clients. Alongside Creator Authority, Tipalti is identifying LinkedIn creators who can amplify its message.
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LinkedIn may not be the first platform that springs to mind when thinking about influencer marketing, but the professional hub has cultivated a homegrown community over the past decade. Several innovations — including the 2017 launch of a native video player and the 2021 arrival of Creator Mode — have accelerated the development of LinkedIn’s influencer class.
The creators who give LinkedIn a chance are finding that it offers a lot more than hiring announcements and resumé hacks. The professional orientation of the platform creates business opportunities for its most prolific users. Several creators who are active on LinkedIn have expressed to Tubefilter that they feel more comfortable experimenting on the platform and less prone to burnout.
Gahan sees some financial advantages to LinkedIn influencer marketing as well. “Marrying creators with Linkedin’s features is a no-brainer,” he told AdAge. “It’s a brand-safe, engaged and highly affluent audience. With everything from text to video to live streaming and audio events, LinkedIn is ripe for telling real consumer stories.”
A Creator Authority fact sheet claims that there has been a 24% year-over-year increase in the amount of public content shared on LinkedIn. If you’re interested in grabbing a piece of that pie, more info about Creator Authority can be found on its website — or (of course) on its LinkedIn page.
