Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few months, the football media company has made several key additions to its North American division. Its list of new hires includes Jason Wagenheim, a Bustle Digital Group vet who has taken over as Footballco’s CEO of North America.

Two other seasoned online video execs have joined Wagenheim in Footballco’s U.S. office. Roarke Boas, whose work experience includes stints at Luminosity Gaming, Complexity Gaming, and Wisecrack, is steering Footballco’s original programming as its VP and Head of Content, U.S. He and Wagenheim are working alongside VP of Business Development Chris Landa, who previously held roles at Machinima and digital rights management company SuperBam. (He’s also an occasional Tubefilter contributor.)

Led by its esteemed stable of execs, Footballco is adding more U.S.-based content to a soccer-focused operation that includes popular channels like Goal. The company told Tubefilter that its content earns more than one billion views per month and reaches over 100 million followers on social media. Its workforce includes 300 people who are employed across 16 countries.

Footballco is expanding the scope of its international footprint by recognizing the rising popularity of soccer in North America. One of its recent partnerships was a content deal with the NWSL, the top women’s soccer league in the United States. In an email to Tubefilter, Footballco said that about 75% of the content produced by its NA team will be social video, with editorial content making up the other 25%.

The increased output will whet North Americans’ appetite for soccer as the 2026 World Cup — which will be hosted across the United States, Canada, and Mexico — approaches. “The U.S. is such an untapped market for soccer fandom and soccer media coverage,” Wagenheim said in an interview with Axios. “There’s an opportunity here to really grow it with the explosive popularity of soccer in the U.S.”

More details about Footballco’s work can be found on its website. Beyond North America, the company is active on four other continents across cities like Buenos Aires, Paris, Lagos, and Tokyo.