Twitch

• Streamers are mogging each other, so Twitch changed its rules to accommodate them
• Are in-browser game demos Twitch’s entry into the booming live shopping industry?

  The horror adventure video game Reanimal is the first test subject for Game Lift, a Twitch feature that offers in-browser demos.

  
• For the first time, Twitch opens sponsored campaigns (and their revenue) to Affiliates

  In case you're not familiar, there are two tiers of affiliation and monetization on Twitch--Affiliate and Partner. Affiliate has a much lower bar; it just requires streamers to reach 25 followers, stream for four hours total across four different days, and reach an average of three viewers on those four different days. Once they become an Affiliate, they unlock the ability to earn money through things like ad revenue and subscriptions.

  
• Gotta gift ’em all? Twitch’s experimental feature gives Subscriptions to everyone.

  Twitch is testing an experimental feature called "gift 'em all," which delivers Subscriptions to all of a stream's current viewers.

  
• Twitch hopes a nuanced approach can make suspensions less frustrating for streamers
• Universal Music Group’s new Twitch account puts a fresh spin on live music
• Twitch recaps top trends from the 900 million hours of watch time it accrued in 2025
• Twitch is getting VTubed for the holidays (and beyond?) with its first Hololive collab
• In wake of Emiru scandal, Dan Clancy admits Twitch’s errors: “We failed”
• Twitch’s newest ads are doing shopping live
• Streamers like to watch TV with their chats. Gaggl will pay them to do it.
• 1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3