Twitch

• How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.
• ExtraEmily’s suspension leads to calls to ban “streaming and driving”

  Streamer ExtraEmily nearly crashed her car while streaming on Twitch. Is it time for a rule change to crack down on dangerous driving?

  
• Twitch partners with Soundcloud to put a new spin on DJ sets

  Twitch and Soundcloud are teaming up to increase visibility for DJs and other music producers across both platforms.

  
• Twitch creators can now get certified to earn more trust from potential brand partners

  Twitch has announced Creator Sponsorship Chertified, a program that lets streamers add a profile badge for brands if they complete a camp.

  
• It’s time to Dual Stream: Twitch unites vertical and horizontal formats at TwitchCon Europe
• Zohran Mamadani’s Twitch show brings government “where New Yorkers already are”
• Streamers are mogging each other, so Twitch changed its rules to accommodate them
• Are in-browser game demos Twitch’s entry into the booming live shopping industry?
• For the first time, Twitch opens sponsored campaigns (and their revenue) to Affiliates
• Gotta gift ’em all? Twitch’s experimental feature gives Subscriptions to everyone.
• Twitch hopes a nuanced approach can make suspensions less frustrating for streamers
• Universal Music Group’s new Twitch account puts a fresh spin on live music