Twitch

• Twitch recaps top trends from the 900 million hours of watch time it accrued in 2025
• Twitch is getting VTubed for the holidays (and beyond?) with its first Hololive collab

  To kick off the partnership, Hololive and Twitch are hosting a "Holoday" event Nov. 20, just a few days before American Thanksgiving.

  
• In wake of Emiru scandal, Dan Clancy admits Twitch’s errors: “We failed”

  A scandal involving Emiru's TwitchCon meet-and-greet has prompted an apologetic response from Twitch CEO Dan Clancy.

  
• Twitch’s newest ads are doing shopping live

  When we think of brands that have mastered being digital-savvy, e.l.f. Cosmetics always hits the top of the list. Over the last few years, as ecommerce and social shopping have become more and more prominent in the U.S., e.l.f. has consistently leapt at the chance to grow its presence on digital platforms.

  
• Streamers like to watch TV with their chats. Gaggl will pay them to do it.
• 1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3
• As Twitch tries to crack down on viewbots, they are becoming more common on Kick
• Streamers are afraid to go to TwitchCon this year
• A cow at Maya Higa’s animal sanctuary is bullying stream viewers for treats, and they love it
• Did Twitch undo its viewbot crackdown?
• Ibai KOs his own Twitch record with nearly 10 million concurrent viewers
• Twitch takes on TikTok with vertical livestreams