tiktok

• Brooklyn-Based Startup MSCHF Wants To Pay Influencers To Take Down “Evil” Brands
• ICM Signs TikToker Sienna Mae Gomez, Who Racked Up 5 Million Followers In 2 Months

  Talent agency ICM Partners has signed budding TikTok star Sienna Mae Gomez, who has racked up 5 million followers on the platform in roughly a month.ICM -- which also works with Quinta Brunson, Arden Rose, and The Try Guys -- will be repping Gomez in all areas of her career.

  
• Ocean Spray CEO Tom Hayes Just Joined TikTok In Response To Viral “Dreams” Meme

  The CEO of fruit juice purveyor Ocean Spray -- and the drummer of Fleetwood Mac -- have both capitalized on a surging TikTok meme, which happens to have bolstered the classic tune "Dreams" while highlighting the thirst-quenching goodness of cranberry juice.

  
• How Much Money Are Creators Making On TikTok’s $1 Billion Creator Fund?

  On the surface, TikTok’s $200 million U.S. Creator Fund sounds like an enticing proposition -- a novel answer to monetization whereby the platform will distribute funds to select creators who are aiming to turn their TikTok content into viable livelihoods.

  
• Sway LA’s Josh Richards, Bryce Hall, Griffin Johnson Invest In Lendtable’s $3 Million Seed Round
• Insights: An Agent’s Advice On How Creators And Brands Can Navigate Social Media’s Messiest Moment
• On The Podcast: As YouTube Tests A TikTok Competitor, It Wants You To Remember It’s ALWAYS Been About Short Videos
• Charli D’Amelio Helps Drive Jennifer Lopez, Maluma Dance Challenge To 562 Million Views In 24 Hours
• FDA Warns Against TikTok ‘Benadryl Challenge’ Amid Reported Hospitalizations, Death
• TikTok Is Now Sponsoring A NASCAR Driver
• TikTok Bans Ads For Diet Pills And Fasting Apps, Restricts Other Weight-Related Ads To Users 18+
• Instagram Doubles Maximum ‘Reels’ Length To 30 Seconds