Talent agency ICM Partners has signed budding TikTok star Sienna Mae Gomez, who has racked up 5 million followers on the platform in roughly two months.
ICM — which also works with Quinta Brunson, Arden Rose, and The Try Guys — will rep Gomez in all areas of her career.
Gomez’s content predominantly comprises body positivity activism as achieved through dance. She was even recognized by TikTok itself last month when the platform highlighted 12 Latinx TikTok Trailblazers in honor of Latinx Heritage Month.
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Gomez, 16, was born in California and was a competitive dancer through high school. She launched her first TikTok account, SiennaMaeGomezz, in July 2019, but went viral upon the launch of a second account last August, SpicyLatina — specifically a video of her dancing in her kitchen with her stomach exposed in a bid to poke fun at unrealistic beauty standards, which has clocked 18.1 million views to date. Gomez’s work has even caught the attention of Lizzo, who copied one of her dances in solidarity with its message of body positivity.
Gomez currently counts 4.8 million followers on her SpicyLatina account, and 2.2 million on her eponymous hub. On SpicyLatina, none of Gomez’s TikToks has received less than 2 million views, and her biggest clip to date (the one copied by Lizzo) has garnered a staggering 33.4 million views. The budding social star has also racked up 569,000 followers on Instagram and 96,000 subscribers on a nascent YouTube channel.
