iab

• IAB Ranks Nation’s Top ‘Direct Brands’, Including Casper, Glossier, Warby Parker
• IAB Cuts NewFronts Schedule In Half, Will Launch L.A. Iteration Later This Year

  The 2018 NewFronts comprise 16 presenting companies thus far, compared to the more than 30 digital media outfits that attended last year.

  
• Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)

  Podcast ad revenues are expected to explode this year -- to the tune of $220 million in 2017, according to the Interactive Advertising Bureau.

  
• Majority Of U.S. Adults Now Own A Streaming-Enabled TV, Says IAB

  A new study from the Interactive Advertising Bureau (IAB) also found that 56% more Americans own streaming-enabled TVs than they did in 2015.

  
• IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year
• Here’s What One Of The Creators Of The NewFronts Thinks About The State Of Digital Media’s Biggest Advertising Event
• Machinima Is Latest Digital Media Company To Back Out Of May’s NewFronts
• BBC To Tackle Fake News Epidemic During Inaugural NewFronts Presentation
• Both Fullscreen And BuzzFeed Opt Out Of 2017 NewFronts Lineup
• Twitter To Make NewFronts Debut As Yahoo Leaves Lineup For Country-Wide Event Series
• Study: U.S. Ad-Supported Internet Generated $1.21 Trillion, 10.4 Million Jobs In 2016
• IAB Unveils Preliminary Schedule For 2017 Digital Content NewFronts